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3 Steps to Create an Outstanding Valentine’s Day Newsletter (With Examples!)

Looking for tips on campaign planning, content, subject lines and sample emails? This post has everything you need to create a Valentine’s Day newsletter or email campaign that’s tailored to your target audience. Love it or hate it – Valentine’s […]

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‘View this email in your browser’ – What is this Feature and How to Include it in Email HTML

When creating a new email campaign, marketers usually pay lots of attention to the most impactful components of the email, like subject lines, hero copy, and CTAs. Of course, optimizing these aspects is essential to boost open and engagement rates. […]

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5 Email Design Best Practices for 2020

To help you plan for 2020 email marketing success, we’ve put together a list of our favourite email design best practices to increase opens, drive more conversions, and secure more customers for your business. Research shows that in 2019, roughly […]

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[Download] 2020 E-Commerce Marketing Calendar: Plan out Your Whole Year!

Download our 2020 E-Commerce Marketing Calendar, which includes all of the important dates for the year, as well as some great advice to go with each month to make sure you don’t miss any important opportunities! When you’re busy managing […]

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5 Simple Answers to Email Preview Text FAQs

Here we’ll answer five frequently asked questions about the preview text. And in doing so, we’ll tell you everything you need to know to hit the ball out of the park with the preview text of your next email campaign. […]

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50 Holiday and Christmas Email Subject Lines for Higher Open Rates

If you’re planning holiday email campaigns right now, chances are you’re on the hunt for an email subject line that’s both attention-grabbing and festive. Sendinblue to the rescue! We’ve got 50 Christmas email subject lines to increase your open rates […]

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Small Business Email Marketing Strategy & Tips for 2020

Benefits of Small Business Email Marketing Massive ROI Improve customer retention through consistent engagement Reach new customers through your online content Build a brand through thought leadership Drive sales with a customer loyalty program Promote new products or services Learn […]

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Deliverability 101: How do Email Spam Filters Work?

What stops your email campaigns from getting delivered? What’s considered as spam? And how does an email spam filter work anyway? This article takes a deep-dive into the journey of email and the various spam filters it encounters along the […]

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Are Email Addresses Case Sensitive?

Is it a bad idea to create an email address with capital letters? This article is all about email address syntax. Learn what to expect when you create an email address with capitals, special characters, and international symbols. The reasons […]

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How to Run Giveaways Post-GDPR

Giveaways have long been hailed as a fast and effective means of gathering new email addresses. But has the GDPR put an end to this practice? The short answer: No, but you’ll have to adapt your approach. This article will […]

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