If you’re serious about understanding your customer, delivering seamless user experiences, and boosting your bottom line, then email automation is the way forward. Read on to learn how marketers can use email automation to map user behaviour, transform customer experiences […]
Aoife is a freelance writer and content strategist specialising in B2B marketing and business transformation. Former Client Solutions Manager at LinkedIn, Aoife now travels the world, writing for a range of publications and working with brands to translate their products into powerful stories.
Author: Aoife O'Mullane
Email has held a highly debated and controversial position in the world of marketing for many years now. We’ve all heard the dramatic claims that ‘email marketing is dead’ and ‘it’s impossible to reach customers in their inbox.’ We can’t […]
Any marketer looking to scale understands the importance of having the right tools in their marketing stack. According to Gartner, almost one-third of CMO budgets are now allocated to marketing technology. This growing figure shows that marketing leaders are becoming […]
It’s no secret that fast customer acquisition and revenue growth are among the leading priorities for most SMBs – but they also pose some of the greatest challenges to sustainable success. Email marketing has been proven time and time again […]