It’s no secret that fast customer acquisition and revenue growth are among the leading priorities for most SMBs – but they also pose some of the greatest challenges to sustainable success. Email marketing has been proven time and time again […]
Aoife is a freelance writer and content strategist specialising in B2B marketing and business transformation. Former Client Solutions Manager at LinkedIn, Aoife now travels the world, writing for a range of publications and working with brands to translate their products into powerful stories.
Author: Aoife O'Mullane
Any marketer looking to scale understands the importance of having the right tools in their marketing stack. According to Gartner, almost one-third of CMO budgets are now allocated to marketing technology. This growing figure shows that marketing leaders are becoming […]