Transactional email design is one of the most overlooked aspects of email marketing, but it can have a massive impact in your revenue and customer engagement! Many companies fail to pay enough attention to their transactional emails. This is because […]
Email marketing for nonprofits is one of the best tactics to get the most value from your marketing strategy without sacrificing your entire budget. Here’s why: Nonprofits are always faced with the challenge of tackling very important and complex problems […]
Implementing targeted email marketing techniques is the best way to increase reader engagement and drive sales for your business. The secret to any great email marketing campaign is subscriber engagement, however convincing recipients to interact with your emails is no […]
Over the last five years, SendinBlue has evolved from a pure email marketing tool to a powerful, all-in-one marketing suite for growing businesses. In that time, our mission has remained constant: to make advanced marketing tools available to businesses of […]
Drip campaigns can be an effective and efficient way for any small business looking to send perfectly timed emails with information sent to your customers. Setting this process up will make it easier to follow up with your customers and […]
U.S. e-commerce continued to grow in Q3 2017, and Q4 is shaping up to be even better with the holidays just around the corner. So, how do companies get their message out and communicate it to their customers? The most […]
Thanksgiving is just a couple of weeks away, which can only mean one thing — and I’m not talking about turkey and the Macy’s parade. Thanksgiving means Black Friday (and its nerdier cousin Cyber Monday) are coming up too. So, […]
We’ve all done it: opened, scrolled, and swiped left without hesitation. Source: Giphy And no, I’m not talking about your dating apps — I’m talking about your email inbox. Deleting spam from the inbox has become more and more of […]
Guest Post by Niraj Ranjan Rout The key to email marketing success is similar to the psychology behind magic card tricks. When a magician asks you to choose a card out of a deck of 52 cards – you think […]
Email marketing is one of the best marketing channels for nonprofits. But, you need to approach it with the right strategy. This article covers 6 nonprofit email marketing best practices to help you get there! Optimizing marketing operations for your […]