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Author: Ellen De Beul

Improve lead scoring by connecting Pipedrive contact lists to Sendinblue

When reading articles about best practices in marketing, lead scoring is something that often comes up. If you’re not familiar, lead scoring is a methodology used to rank prospects on how likely they are to convert to clients. Based on […]

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Why Your Email Unsubscribe Page Needs Your Attention Right Now

Your email unsubscribe page is that one web page where you actually don’t want to score high on page views. But by implementing a couple of small changes, you can turn this dreadful corner of your website into a positive […]

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