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Author: Jeff Cox

3 Effortless Email Copywriting Techniques That Will Power-Up Your Conversions

No matter your industry or business size, email is still a proven way to engage with customers, communicate with prospects, and increase sales, however using the right content in your emails is extremely important in getting your message across and […]

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Best Email Marketing Services: Comparing features, pricing, etc.

Looking for the best email marketing service that fits all your needs for the best price? In this comparison, we’ll take a look at the features and pricing of the top four email marketing service providers to help you figure […]

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5 Valentine’s Day Email Tips to Heat up Your Customer Relationships

You can’t plan for love — but you CAN plan your Valentine’s Day email marketing campaigns. Valentine’s day has changed a lot over the last couple of years. While it’s always been (and still remains) a time of romantic gift-giving […]

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Sendinblue acquires Newsletter2Go to build the digital marketing leader in Europe

Sendinblue acquires its competitor Newsletter2go, the leading email marketing provider in the German market. The coming together of these two companies will allow them to build the European leader in digital marketing with a strong focus on respecting user data […]

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Email Subject Lines: 8 Tips to Captivate Your Audience in the Inbox

Email subject lines are the most decisive factor in determining whether or not a recipient will open your email. Here are 8 tips to help you stand out from the crowd and boost your email open rates! People are constantly […]

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[Download] 2019 eCommerce Marketing Calendar: Plan out Your Whole Year!

Download our 2019 Ecommerce Marketing Calendar, which includes all of the important dates for the year, as well as some great advice to go with each month to make sure you don’t miss any important opportunities! When you’re busy managing […]

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How Using a GIF in Email Marketing Campaigns Can Boost Engagement

It’s becoming more and more common for marketers to use animated GIFs in their email marketing campaigns and newsletters to create more engaging content. Marketers are always looking for new ways to create a connection with their customers and target […]

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What is relationship marketing? Definition and best practices

Definition: Relationship marketing Relationship marketing refers to the marketing tactics and actions related to creating and maintaining a personalized relationship with prospects to guide them through the purchase process and continue to foster customer loyalty throughout the customer lifecycle. It’s […]

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