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Author: Jeff Cox

6 Reasons Why SMS Marketing Works

For certain businesses, SMS marketing can be very helpful in building better customer relationships and driving sales. Did you know that 67% of cell phone owners find themselves constantly checking their phone for messages, alerts, or calls — even when they […]

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SMS Marketing: Definition, Benefits, and Overview

What is SMS marketing? SMS Marketing is sending promotional campaigns or transactional messages for marketing purposes using text messages (SMS). These messages are mostly meant to communicate time-sensitive offers, updates, and alerts to people who have consented to receive these […]

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The Ultimate Email Marketer’s Guide to SMS Marketing

Learn how you can enhance the reach and power of your email marketing campaigns with the help of SMS Marketing. It should come as no surprise that email is still one of the best communication and marketing tools at your […]

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How to Use Marketing Automation for more than just Email

Have you heard? Marketing automation is the next big thing. If this is news to you, or you’re still wondering, “What is marketing automation?” don’t worry — you’re not alone. The technology behind marketing automation can be pretty complex. This […]

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7 Simple Tips to Make Sure Your Email Contact List Stays Clean

After building your email contact list, the work doesn’t stop there. To maintain good engagement rates and deliverability, you have to make sure you have a clean email list at all times.  Do you have a clean email list? The […]

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3 Types of Businesses that Can’t Afford to Buy Email Lists (and Steps to Take for Organic List Growth Instead)

If you’re in marketing, you’ve probably found yourself wishing for a magic solution to quickly and easily grow your email list at some point in your career. This makes sense because email marketing is proven to be one of the […]

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Using Data to Define the “Who, What, When” of your Email Marketing

Imagine if you could read your customers’ minds to give them a tailored experience that offers everything they want from your business. If you’ve been operating for any length of time, you likely know your customers’ likes and dislikes, and […]

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