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Author: Jeff Cox

Email Subject Lines: 8 Tips to Captivate Your Audience in the Inbox

Email subject lines are the most decisive factor in determining whether or not a recipient will open your email. Here are 8 tips to help you stand out from the crowd and boost your email open rates! People are constantly […]

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[Download] 2019 eCommerce Marketing Calendar: Plan out Your Whole Year!

Download our 2019 Ecommerce Marketing Calendar, which includes all of the important dates for the year, as well as some great advice to go with each month to make sure you don’t miss any important opportunities! When you’re busy managing […]

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How Using a GIF in Email Marketing Campaigns Can Boost Engagement

It’s becoming more and more common for marketers to use animated GIFs in their email marketing campaigns and newsletters to create more engaging content. Marketers are always looking for new ways to create a connection with their customers and target […]

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What is Relationship Marketing? Definition and Best Practices

Relationship marketing definition: Relationship marketing refers to the marketing tactics and actions related to creating and maintaining a personalized relationship with prospects to guide them through the purchase process and continue to foster customer loyalty throughout the customer lifecycle. It’s […]

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6 Reasons to Start Using Marketing Automation in 2019

2019 is just about here, and it’s sure to bring even more marketing automation adoption along with it. If you’re not using automation yet, here are 6 good reasons why you might want to change your tune this year! You’ve […]

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Marketing Automation Guide: Definition, Benefits, and Examples

What is Marketing Automation? Marketing automation is software that enables marketers to automate repetitive tasks across different channels by predefining a set of rules or conditions that trigger specific actions (e.g. sending an email or adding a contact to a […]

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The Art of Retargeting: The Complete Guide

What is retargeting? Retargeting is a digital marketing tactic for targeting people who have visited a website or specific page (thus demonstrating a deeper level of interest in that brand or website) with a display ad campaign. Learn how to […]

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How to Create a Newsletter from Start to Finish

What is a newsletter? An email newsletter is a marketing email that is regularly sent (weekly, monthly, quarterly) to a list of subscribers who have signed up. The content is usually designed to highlight news about a business’s latest offerings […]

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