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Author: Jeff Cox

6 Reasons to Start Using Marketing Automation in 2019

2019 is just about here, and it’s sure to bring even more marketing automation adoption along with it. If you’re not using automation yet, here are 6 good reasons why you might want to change your tune this year! You’ve […]

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Marketing Automation Guide: Definition, Benefits, and Examples

What is Marketing Automation? Marketing automation is software that enables marketers to automate repetitive tasks across different channels by predefining a set of rules or conditions that trigger specific actions (e.g. sending an email or adding a contact to a […]

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Inspirational Christmas Newsletter Ideas (with Examples) to Wow Your Customers

It’s that time of year again: start preparing your Christmas newsletter to finish off the year strong! November is coming to an end, which means the Christmas decorations are coming out and you’re getting ready to grab the hot chocolate […]

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The Art of Retargeting: The Complete Guide

What is retargeting? Retargeting is a digital marketing tactic for targeting people who have visited a website or specific page (thus demonstrating a deeper level of interest in that brand or website) with a display ad campaign. Learn how to […]

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How to Create a Great Email Newsletter from Start to Finish

What is an email newsletter? An email newsletter is a marketing email that is regularly sent (weekly, monthly, quarterly) to a list of subscribers who have signed up. The content is usually designed to highlight news about a business’s latest […]

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How A/B Testing Your Email Subject Line Can Boost Your Open Rates

Email subject line A/B testing is a feature in Sendinblue that can help you drastically improve your email open rates and learn more about what works with your email audience to optimize future email campaigns. Marketers like to make a […]

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New Holiday Email Templates: Christmas, Black Friday, Cyber Monday…

It’s that time of year again! The winter holiday season is here, which means it’s time to start sending out those holiday marketing emails. To help make your life easier, we’ve got 25 new responsive holiday email templates to choose from. […]

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Black Friday Marketing Tips: 7 Expert Tips to Elevate Your Holiday Sales

Black Friday is just a few weeks away! But, if you haven’t started planning your Black Friday marketing strategy yet, don’t worry. There’s still time! Here are the top tips from leading influencers in the digital marketing industry: Whether your […]

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Marketing Automation Case Study: How Rhinov is automating prospect follow-ups with Sendinblue

With its 3D home-staging technology, Rhinov seeks to revolutionize the interior decoration sector. Discover how this French startup is using Sendinblue to boost sales! Launched in 2013, Rhinov is an online interior design firm aimed at making the interior design […]

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