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Author: Jeff Cox

How A/B Testing Your Email Subject Line Can Boost Your Open Rates

Looking for an email subject line tester? Email subject line A/B testing is a feature in Sendinblue that can help you drastically improve your email open rates and learn more about what works with your email audience to optimize future […]

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Trick or Treat: The Dos and Don’ts of Halloween Email Marketing

It’s that time of year again – Halloween email marketing season!  The short period of time during which we are bombarded with holiday sales promotions and halloween emails packed with spooky-themed images and design. Because it only comes once a […]

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3 Effortless Email Copywriting Techniques That Will Power-Up Your Conversions

No matter your industry or business size, email is still a proven way to engage with customers, communicate with prospects, and increase sales, however using the right content in your emails is extremely important in getting your message across and […]

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Sendinblue acquires Newsletter2Go to build the digital marketing leader in Europe

Sendinblue acquires its competitor Newsletter2go, the leading email marketing provider in the German market. The coming together of these two companies will allow them to build the European leader in digital marketing with a strong focus on respecting user data […]

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Email Subject Lines: 8 Tips to Captivate Your Audience in the Inbox

Email subject lines are the most decisive factor in determining whether or not a recipient will open your email. Here are 8 tips to help you stand out from the crowd and boost your email open rates! People are constantly […]

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How Using a GIF in Email Marketing Campaigns Can Boost Engagement

It’s becoming more and more common for marketers to use animated GIFs in their email marketing campaigns and newsletters to create more engaging content. Marketers are always looking for new ways to create a connection with their customers and target […]

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What is Relationship Marketing? Definition and Best Practices

Relationship marketing definition: Relationship marketing refers to the marketing tactics and actions related to creating and maintaining a personalized relationship with prospects to guide them through the purchase process and continue to foster customer loyalty throughout the customer lifecycle. It’s […]

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6 Reasons to Start Using Marketing Automation in 2019

2019 is just about here, and it’s sure to bring even more marketing automation adoption along with it. If you’re not using automation yet, here are 6 good reasons why you might want to change your tune this year! You’ve […]

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