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Author: Jeff Cox

Marketing Automation Guide: Definition, Benefits, and Examples

What is Marketing Automation? Marketing automation is software that enables marketers to automate repetitive tasks across different channels by predefining a set of rules or conditions that trigger specific actions (e.g. sending an email or adding a contact to a […]

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The Art of Retargeting: The Complete Guide

What is retargeting? Retargeting is a digital marketing tactic for targeting people who have visited a website or specific page (thus demonstrating a deeper level of interest in that brand or website) with a display ad campaign. Learn how to […]

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Marketing Automation Case Study: How Rhinov is automating prospect follow-ups with Sendinblue

With its 3D home-staging technology, Rhinov seeks to revolutionize the interior decoration sector. Discover how this French startup is using Sendinblue to boost sales! Launched in 2013, Rhinov is an online interior design firm aimed at making the interior design […]

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Marketing Automation vs CRM: Which tool best fits your needs?

What’s the difference between Marketing Automation and CRMs? Which solution should you be using for your business? We’ve got the answers! Marketing Automation vs. CRM Marketing Automation refers to software that allows you to automate certain marketing tasks using predefined […]

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5 Key Benefits of Marketing Automation

Unsure about how marketing automation can help your business? Here are a few reasons that might leave you wanting to launch your first automation workflow today! Marketing automation is a bit like Bitcoin – many people have heard of it, […]

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August Changelog: What’s new in Sendinblue?

New features, improvements, and bug fixes — Find out all the changes we made in Sendinblue in August 2018! The main event this past month was the release of our Custom Landing Page Builder! We also continued to work on […]

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Marketing Advice and Content Ideas for September

“We know that in September, we will wander through the warm winds of summer’s wreckage. We will welcome summer’s ghost.” It’s September, which means we’re rolling full speed ahead toward the end of the year, and it’s only going to […]

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