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Author: Jeff Cox

6 Newsletter Design Tips to Keep Your Audience Engaged

Creating an email newsletter can trip up even the most experienced digital marketers because newsletters categorically different from other types of marketing emails. Simply carrying over your promotional email marketing strategy won’t help you achieve meaningful engagement with your newsletter. […]

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12 Elements of a Successful Email Marketing Campaign

Every successful email marketing campaign has the same core elements that make it successful. Make sure you don’t forget them the next time you’re gettingready to send a marketing email! How are your email marketing campaigns doing? Could engagement be […]

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How to Optimize Your Email List Building for Engagement and Conversions

Email is universally used and a direct line to your audience that not only drives sales but is also more popular than social media beats out every other platform for conversion rate. But, none of that matters if you have […]

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[Download] The Ultimate Spreadsheet Template for your Email Marketing Dashboard

Download our Google Sheets template and connect your SendinBlue account to create your own email marketing reporting dashboard to monitor and share the performance results of your email campaigns! Using this email marketing report template, you’ll be able to: Import […]

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Increase the effectiveness of your newsletter on WooCommerce with SendinBlue

Looking to get the most out of your email newsletter? If you have a WooCommerce site, the SendinBlue plugin is made for you! If you run an eCommerce store, newsletters are essential for: Building relationships and trust with potential buyers […]

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Marketing Advice and Content Ideas for July

“Hot July brings cooling showers, apricots and gillyflowers.” Resist the temptation to neglect your marketing as you pull out the grill for your 4th of July celebrations. Although summer may be slow for your business, you can use this time […]

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Start sending your newsletter in WordPress with the SendinBlue plugin

Looking to start sending an email newsletter for your WordPress website? This article will show you how to accomplish this in just a few clicks. Email newsletters are one of the best tools for building a loyal audience on your […]

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What is Double Opt-in and Why Should You Be Using it in 2018?

Using a double opt-in subscription system can improve your email deliverability and the quality of your contact list for better overall email marketing. In email marketing, there exists an eternal debate to decide which is better: single and double opt-in. […]

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4 Father’s Day Email Tips to Win the Hearts of Your Customers

With just under two weeks left, it’s a good time to start sending out your Father’s Day email campaigns to showcase your best products for gift shopping. Arriving just one month after Mother’s Day, Father’s Day offers another great opportunity […]

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