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Author: Jeff Cox

Using Segmentation in Your Email Marketing: A Comprehensive Guide

What is email list segmentation? List segmentation refers to the process of dividing an email contact list into smaller “segments” according to certain shared characteristics. This enables email marketers to create more targeted and relevant content based on the interests […]

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How to Set up and Track a Simple Customer Referral Program using the SendinBlue API

Setting up a customer referral program is one of the best ways to massive organic growth. This article shows you how to create this type of program with the help of SendinBlue’s API. A couple of weeks ago, we had […]

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Noreply Emails: Why You Shouldn’t Use Them and How to Replace Them

What is a noreply? A noreply is an email address using the format “[email protected]” Many businesses use noreply email addresses to discourage the recipient from sending a response to their transactional emails or email marketing campaigns. Have you recently received […]

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Our Story: What SendinBlue Is Doing to Comply with the GDPR

GDPR. These four letters, now all too familiar in the business world, have become a major hot-button issue for companies handling the personal data of European citizens. Let’s take a look back to see everything your favorite digital marketing platform […]

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How to Create a Bulk Email Marketing Campaign: An Unabridged Guide

How to create an email campaign: Build a list of interested contacts who have opted-in Define the goal of your email campaign Create a strategy to target the right contacts Build an email using responsive design Optimize the email campaign […]

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Marketing Advice and Content Ideas for May

“May: the lilacs are in bloom. Forget yourself.” While May is a great month to start enjoying the nice weather and lose yourself in the positive energy and longer days of late spring and early summer, you still shouldn’t forget […]

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The Ultimate Guide to Small Business Email Marketing: Overview, Benefits, and Tips

Benefits of Small Business Email Marketing Massive ROI Improve customer retention through consistent engagement Reach new customers through your online content Build a brand through thought leadership Drive sales with a customer loyalty program Promote new products or services Learn […]

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4 Actionable Tips for Better Mother’s Day Email Campaigns

Mother’s Day email marketing campaigns are a nice way to connect with your customers and drive purchases by helping them choose the perfect gift for their mothers. It’s that time of year again… The frantic scramble to find the perfect […]

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6 Ways Automation Can Improve Your Customer Retention Marketing

One of the hardest parts of growing your business is maintaining good relationships with your customers. But, this is essential if you want to keep them coming back to your business. Automation lets you optimize your customer retention marketing by […]

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Lead Scoring Models: How to Build an Automated Conversion Machine

What is lead scoring? Lead Scoring is the process of assigning a “score” to each one of your contacts that reflects their conversion potential and level of interest in your business. This score can be used to qualify leads for […]

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