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Author: Jeff Cox

Marketing Advice and Content Ideas for July

“Hot July brings cooling showers, apricots and gillyflowers.” Resist the temptation to neglect your marketing as you pull out the grill for your 4th of July celebrations. Although summer may be slow for your business, you can use this time […]

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Start sending your emails with WordPress newsletter plugin from Sendinblue

Looking to start sending an email newsletter for your WordPress website? This article will show you how to accomplish this in just a few clicks with Sendinblue WordPress newsletter plugin. Email newsletters are one of the best tools for building […]

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4 Father’s Day Email Tips to Win the Hearts of Your Customers

With just under two weeks left, it’s a good time to start sending out your Father’s Day email campaigns to showcase your best products for gift shopping. Arriving just one month after Mother’s Day, Father’s Day offers another great opportunity […]

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5 Email Call to Action Best Practices to Jumpstart Your Email Conversions (with Examples!)

Following call-to-action best practices in your email marketing and newsletters will help you generate more engagement and sales in your marketing campaigns. When you’re creating an email campaign, designing a transactional email for your eCommerce store, or setting up a […]

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Using Segmentation in Your Email Marketing: A Comprehensive Guide

What is email list segmentation? List segmentation refers to the process of dividing an email contact list into smaller “segments” according to certain shared characteristics. This enables email marketers to create more targeted and relevant content based on the interests […]

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How to Set up and Track a Simple Customer Referral Program using the Sendinblue API

Setting up a customer referral program is one of the best ways to massive organic growth. This article shows you how to create this type of program with the help of Sendinblue’s API. A couple of weeks ago, we had […]

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Noreply Emails: Why You Shouldn’t Use Them and How to Replace Them

What is a noreply? A noreply is an email address using the format “noreply@company.com.” Many businesses use noreply email addresses to discourage the recipient from sending a response to their transactional emails or email marketing campaigns. Have you recently received […]

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Our Story: What Sendinblue Is Doing to Comply with the GDPR

GDPR. These four letters, now all too familiar in the business world, have become a major hot-button issue for companies handling the personal data of European citizens. Let’s take a look back to see everything your favorite digital marketing platform […]

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How to Create a Bulk Email Marketing Campaign: An Unabridged Guide

What is bulk email? Bulk email marketing is the sending of promotional email campaigns to a large list of contacts (customers, subscribers, leads, etc.) with the goal of driving sales, increasing customer loyalty, or communicating important information. How to create […]

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Marketing Advice and Content Ideas for May

“May: the lilacs are in bloom. Forget yourself.” While May is a great month to start enjoying the nice weather and lose yourself in the positive energy and longer days of late spring and early summer, you still shouldn’t forget […]

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