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Author: Jeff Cox

6 Ways Automation Can Improve Your Customer Retention Marketing

One of the hardest parts of growing your business is maintaining good relationships with your customers. But, this is essential if you want to keep them coming back to your business. Automation lets you optimize your customer retention marketing by […]

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Lead Scoring Models: How to Build an Automated Conversion Machine

What is lead scoring? Lead Scoring is the process of assigning a “score” to each one of your contacts that reflects their conversion potential and level of interest in your business. This score can be used to qualify leads for […]

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Marketing Advice and Content Ideas for April

April showers bring forth May flowers. 🌻 The month of April is denoted by blooming flowers, chirping birds, and the sun re-emerging from its long winter sleep (though I think we’re still waiting for the sun here in Seattle 😉 ). […]

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GDPR Checklist: Get ready for May 25th!

The new European Union legislation known as the General Data Protection Regulation, or GDPR, enters into effect on May 25th, 2018. That means you only have a few more weeks to prepare. Now is the time to make sure that […]

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[Infographic] How to Adapt Your Email Marketing in Accordance with the GDPR

New European legislation on data privacy, known as the General Data Protection Regulation (GDPR), enters into effect in a few weeks. If you have any European customers or subscribers, this law affects you. That means you will need to make […]

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11 Best Practices to Improve Email Deliverability

There’s nothing more frustrating than spending time creating an email marketing campaign, only to have 50% of your contacts fail to receive it because you ended up in their spam folder. That’s why following email deliverability best practices is so […]

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How to Install Marketing Automation on Your WordPress Site in Under 10 Minutes

Have you ever received an email from a website you visited that was tailored exactly according to your browsing behavior or interests on that site? This is usually the result of marketing automation — software that automatically performs marketing tasks […]

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Email Marketing Goals: Where Should You Be Focusing?

How to Define Meaningful Email Marketing Goals Email marketing goals should be campaign-specific, customer-centric, and always focused on driving more engagement. The real value of email marketing is building meaningful relationships with contacts, and your goals should reflect that. Accomplish […]

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8 of the Best Email Newsletter Examples to Show You How It’s Done

Best Email Newsletter Examples: Away Jins Unsplash PlayStation Really Good Emails Ben Collins The Nature Conservancy National Wildlife Federation Struggling to find good email newsletter design examples to inspire you? We’ve got you covered! Creating a professional email newsletter with […]

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Marketing Advice and Content Ideas for March

Despite the ugly weather, Spring is on its way. March is here, which hopefully means Spring will be arriving soon as well. To make sure your marketing game stays on point, here are the most important dates coming up this […]

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