Jeff Cox | 6/12 | Sendinblue Blog

Product Marketing Manager @Sendinblue. I love helping SMBs and eCommerce businesses reach a larger audience by writing on digital marketing best practices and advanced techniques. In my free time, you can probably find me skateboarding or tinkering in an overly-complex spreadsheet. ;)

Author: Jeff Cox

6 Ways Automation Can Improve Your Customer Retention Marketing

April 19th, 2018 Jeff Cox

Marketing Automation

One of the hardest parts of growing your business is maintaining good relationships with your customers. But, this is essential if you want to keep them coming back to your business. Automation lets you optimize your customer retention marketing by […]

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Lead Scoring Models: How to Build an Automated Conversion Machine

April 13th, 2018 Jeff Cox

Marketing Automation

What is lead scoring? Lead Scoring is the process of assigning a “score” to each one of your contacts that reflects their conversion potential and level of interest in your business. This score can be used to qualify leads for […]

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Marketing Advice and Content Ideas for April

March 30th, 2018 Jeff Cox

Multichannel Marketing

April showers bring forth May flowers. 🌻 The month of April is denoted by blooming flowers, chirping birds, and the sun re-emerging from its long winter sleep (though I think we’re still waiting for the sun here in Seattle 😉 ). […]

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11 Best Practices to Improve Email Deliverability

March 27th, 2018 Jeff Cox

Deliverability

There’s nothing more frustrating than spending time creating an email marketing campaign, only to have 50% of your contacts fail to receive it because you ended up in their spam folder. That’s why following email deliverability best practices is so […]

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How to Install Marketing Automation on Your WordPress Site in Under 10 Minutes

March 22nd, 2018 Jeff Cox

Marketing Automation

Have you ever received an email from a website you visited that was tailored exactly according to your browsing behavior or interests on that site? This is usually the result of marketing automation — software that automatically performs marketing tasks […]

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Email Marketing Goals: Where Should You Be Focusing?

March 20th, 2018 Jeff Cox

Email Marketing

How to Define Meaningful Email Marketing Goals Email marketing goals should be campaign-specific, customer-centric, and always focused on driving more engagement. The real value of email marketing is building meaningful relationships with contacts, and your goals should reflect that. Accomplish […]

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Marketing Advice and Content Ideas for March

March 5th, 2018 Jeff Cox

Multichannel Marketing

Despite the ugly weather, Spring is on its way. March is here, which hopefully means Spring will be arriving soon as well. To make sure your marketing game stays on point, here are the most important dates coming up this […]

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Author: Jeff Cox

6 Ways Automation Can Improve Your Customer Retention Marketing

Lead Scoring Models: How to Build an Automated Conversion Machine

Marketing Advice and Content Ideas for April

11 Best Practices to Improve Email Deliverability

How to Install Marketing Automation on Your WordPress Site in Under 10 Minutes

Email Marketing Goals: Where Should You Be Focusing?

Marketing Advice and Content Ideas for March

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