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Author: Jeff Cox

Interview with GDPR Expert Thiébaut Devergranne on GDPR Compliance

How can you ensure GDPR compliance for your business? According to Thiébaut Devergranne, businesses should first make sure that their third-party software providers and other solutions that they’re using are in compliance with the new law. Meet the interviewee: Thiébaut […]

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Marketing Advice and Content Ideas for February

Love is in the air this month — make sure you share some of it with your customers! February is the shortest month of the year, but there’s still plenty to talk about in your marketing messages to customers. To help […]

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8 Strategic Marketing Automation Workflow Examples for High Conversions

Implementing an effective marketing automation strategy can save you time and improve customer relationships and conversions at enormous scale. It is easy to get wrapped up in the excitement of marketing automation technology. The software is capable of automating many […]

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The Email Marketing Checklist: 25 Steps for a Successful Email Campaign

Typos, forgotten links, bad images — Yikes! Make sure you avoid these common email marketing mistakes with the help of an email marketing checklist. Once you create an email campaign and hit “send,” there is no going back. If you […]

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Introducing the Sendinblue Plugin for Zoho CRM

Zoho CRM users can rejoice thanks to the new Zoho integration with Sendinblue. Developed by Zoho, the plugin lets you seamlessly integrate all of the benefits of Sendinblue with your CRM platform, including: Sync your contacts in a couple of […]

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7 Essential Email Marketing KPIs to Evaluate the Performance of Your Campaigns

Looking to evaluate the performance of your email marketing campaigns? Establishing your email marketing KPIs is the best way to efficiently measure and compare the performance of different email campaigns. This article will go over the most important email marketing […]

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Marketing Advice and Content Ideas for January

January is here, which means it’s time for New Year’s resolutions (both making and breaking them 😉 ). Of course, I’m not advocating that you give up on your resolutions — particularly if those resolutions are about improving your marketing. […]

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