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Author: Jeff Cox

Agency Guide to Creating a Winning eCommerce Email Strategy for Clients

Developing a marketing strategy for an eCommerce business can present some very unique challenges. This is especially true when it comes to eCommerce email strategy. Why eCommerce email specifically? Unlike regular retail stores, in which customer interactions during the transaction […]

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5 Automation Tips to Keep Your Online Store Ahead of the Holiday Rush

The holiday season is approaching, which means it’s time to plan for your online store’s busiest part of the year. Before your peak season is in full swing, take this opportunity to set up a few simple automations to help […]

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Agencies: 6 Steps to Help Clients Create Better Emails

As an agency, it’s important to always be looking for new opportunities to add value for your clients. After all, client relationships are the lifeblood of any agency. Email marketing is one of those areas that’s ripe for agency intervention. […]

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Best Time to Send an Email: User Data Study by Industry

One of the biggest questions that many email marketers often find themselves asking is, “when is the best time to send my email campaign?” If you ask this question to three different marketers, you will probably get 3 different answers. […]

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How Does the GDPR Affect Your Email Marketing?

Legal disclaimer: The author of this article is not an attorney. This article is not meant to be taken as legal advice, but rather as an overview of the GDPR from the perspective of an email marketer. If you have […]

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3 Ways Agencies Are Missing Out on Helping Clients

As an agency, clients depend on your expertise to move their business forward. This means it’s important that you find and act on every possible area of opportunity. But, this is often easier said than done. Marketing is a vast […]

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How Bootcamp Team Used Marketing Automation to Increase Their Conversion Rate

Bootcamp Team aims to provide an alternative way for Dutch people to get in shape by creating a nationwide network of Bootcamp trainers and practitioners. Founded in the Spring of 2011, Bootcamp Team is a Dutch fitness training membership platform […]

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3 Questions to Ask Yourself Before Hitting ‘Send’ on Your Email Campaign

It’s easy to get wrapped up in the potential of email marketing. After all, three-quarters of companies agree that email offers “good” to “excellent” ROI according to a survey by Econsultancy. But, that doesn’t mean you should flood your customers’ […]

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21 Sentences You Should Never Use in Your Emails [Infographic]

Are your automated sales emails constantly going unanswered? What about your cold emails to influencers about pitching an article? If you’re having this problem, you’re definitely not alone. The problem is that people get TONS of emails every day. I […]

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