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Author: Mara Taylor

5 Simple Answers to Email Preview Text FAQs

Here we’ll answer five frequently asked questions about the preview text. And in doing so, we’ll tell you everything you need to know to hit the ball out of the park with the preview text of your next email campaign. […]

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How to Run Giveaways Post-GDPR

Giveaways have long been hailed as a fast and effective means of gathering new email addresses. But has the GDPR put an end to this practice? The short answer: No, but you’ll have to adapt your approach. This article will […]

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How to Design an HTML Newsletter Using Photoshop, InDesign, Illustrator and Adobe XD

Thinking about designing HTML newsletters or email campaigns that will capture your audience’s attention? Excellent. You’ve made a marketing decision that’s going to bring you a lot of ROI. This post will help you get started. We’ll introduce the fundamentals of […]

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Which Email Sender Name Best Practices Fit Your Brand?

Email sender name is the single most influential factor in whether recipients will open your email. It’s your brand reputation, condensed into under 200 pixels. Yet email sender name best practices are often overlooked. This blog post helps you understand […]

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How to Add a Newsletter Signup Form to a Facebook Page

Are you casting a wide enough net for building your email list? When focusing on email list growth, it’s key to give leads many avenues to sign up for your newsletter. For example, you can leverage your social media following […]

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40 Black Friday Email Subject Lines to Boost Your Open Rate

Black Friday is not the time to get fancy. Forget coy, cutesy, and subtle. Black Friday email subject lines need to be direct but still dramatic. Think the written equivalent of blinking lights and balloons. Why? You ask. Over Black […]

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