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Author: Samuel Bocetta

Why Your Business Needs to Practice Email Verification

Running an email campaign without using email verification is like playing darts in the dark. You don’t know what you’re hitting or even if you’re close to the target. Practicing good email verification gives you a fighting chance at success. […]

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How to Get Your Email Campaign Past the Spam Filters

In this article, security analyst Samuel Bocetta discusses how spam filters work and how to ensure to get your opt-in email marketing campaigns past them. Despite what you may have heard, email marketing is not dead. In fact, 93 percent […]

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The Beginner’s Guide To Email Localization

Email localization is all about making your email content more relevant for your target audience… but it goes much further than just translating the content. While the mere idea of running email marketing campaigns in international countries may seem like […]

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5 Critical Email Security Tips For SMBs

Do you want to know what the primary route is for hackers and cybercriminals to gain access to and compromise your small business’s sensitive company and customer data? That’s right, through email. So long as your small or mid-sized business […]

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