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How to Create Emotional Connections With Your Email Marketing Contacts

When you want to connect with your email contacts, you need to write the content for your email campaign in a way that taps into their core emotions. Most people have come to understand very quickly which emails are spam […]

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5 Reasons Why Email Marketing for Nonprofits is an Absolute Must

Email marketing for nonprofits is one of the best tactics to get the most value from your marketing strategy without sacrificing your entire budget. Here’s why: Nonprofits are always faced with the challenge of tackling very important and complex problems […]

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Small Business Landing Pages: What you need to know

Many small business owners make the mistake of thinking that their website’s homepage can also act as a landing page. Myth busted: it can’t! Your website’s homepage is simply the digital storefront that conveys how you want your brand to […]

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8 Effective Landing Page Examples that Convert

Take a look at some of these marketing landing page examples to get inspiration on how you can improve your own! Marketing landing page examples: Signup Landing Page Event Landing Page Resource Landing Page eCommerce Landing Page eBook Landing Page […]

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Boost Engagement with these 6 Targeted Email Marketing Techniques

Implementing targeted email marketing techniques is the best way to increase reader engagement and drive sales for your business. The secret to any great email marketing campaign is subscriber engagement, however convincing recipients to interact with your emails is no […]

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5 Keys to Leveling Up Your Email Preheaders

Call it what you will – email preheader, email preview text, summary, or Johnson box – this element is an essential part of your email campaign that cannot be ignored. If you’re not already familiar with the basics of email […]

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Marketing to Millennials: 5 Best Practices to get them to a ‘Yes!’

“Tough to understand, quick to react and unrestrictedly social.” This sums up how marketers feel about Millennials — the new generation of consumers who defy every rule of marketing. Frankly, marketing per se is a tricky affair. When it comes […]

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How to Boost Sales Using Lead Magnets and Remarketing

Learn how to boost sales on your website by leveraging the power of lead magnets with remarketing. Boosting sales can be a daunting topic to cover. There are numerous techniques that you can use, but which ones do you think […]

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Top Tips for Sending Effective Birthday Emails Your Customers Will Love

Birthdays are always special…even if it means we’re getting older?…Okay, debatable. But it’s special when someone takes the time to wish us a happy one! That’s why sending a birthday email is a great tool for increasing positive thoughts and […]

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