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Pre-Launch Checklist: How to Start an Online Photography Business

Checklist: How to start an online photography business Plan out Your Website Design Check for Speed (Especially on Mobile) Create an Intuitive Navigation Get Your Analytics in Order Audit Your Content Optimize Your Website Security Make Sure Photos Are Optimized […]

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Increase Email Open Rates Using These Subject Line Psychology Hacks

Email marketing is still one of the most effective channels for businesses with subject lines being the single most important piece of copy in your entire email. Source Yet people too frequently spend most of their attention on the body […]

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How to Dramatically Reduce Your Cart Abandonment Rates with Drip Emails

Have you ever found yourself browsing through a catalog of products on an eCommerce website? Of course! We all have. Just when you think you’ve finally found what you were looking for, another “recommended product” pops up at the bottom […]

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4 Easy Steps to Creating a Successful Drip Campaign

Drip campaigns can be an effective and efficient way for any small business looking to send perfectly timed emails with information sent to your customers. Setting this process up will make it easier to follow up with your customers and […]

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5 Keys to a Successful Mobile PPC Strategy

According to Distilled.net, there will be 6.1 billion smartphone users by 2020. That’s a huge number on its own, but it’s an even more monumental figure when compared to the 7.4 billion people who existed on this planet in 2016 […]

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Ecommerce Email Marketing Case Study: Uniqlo, Forever 21, and Frank & Oak

U.S. e-commerce continued to grow in Q3 2017, and Q4 is shaping up to be even better with the holidays just around the corner. So, how do companies get their message out and communicate it to their customers? The most […]

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How to Send Bulk Email Without Spamming from a Consumer’s Perspective

We’ve all done it: opened, scrolled, and swiped left without hesitation. Source: Giphy And no, I’m not talking about your dating apps — I’m talking about your email inbox. Deleting spam from the inbox has become more and more of […]

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6 Psychological Hacks to Make Your Email Marketing More Effective

Guest Post by Niraj Ranjan Rout The key to email marketing success is similar to the psychology behind magic card tricks. When a magician asks you to choose a card out of a deck of 52 cards  – you think […]

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6 Email Marketing Tips for Successful Non-Profits

Email marketing is one of the best marketing channels for nonprofits. But, you need to approach it with the right strategy. This article covers 6 nonprofit email marketing best practices to help you get there! Optimizing marketing operations for your […]

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[INFOGRAPHIC] Building a Marketing Funnel Through Email

Your #1 mission as a marketer is often feeding the marketing and sales funnel with fresh leads. And as marketing automation plays a growing role in qualifying, nurturing and converting those leads, it’s more important than ever that your prospects and customers see you as a […]

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