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How Do Subscribers Get on My Email Blacklist?

Email blacklists help to ensure that you’re not sending messages to contacts who don’t want your emails or email addresses that no longer exist. This helps improve email deliverability and ensures better email engagement. The word blacklist carries some really […]

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Why The Best Email Marketing Campaigns Are Opt-In

Using opt-ins is essential for building a strategy around sending email campaigns that people actually want to read! Companies that buy email lists and then send cold correspondence to prospects may think they’re doing the right thing to grow their […]

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How To Warm Up Your Dedicated IP Address

One of the most common points of confusion for our users is the use of sender IP addresses and the warming up requirements for dedicated sending IP addresses. An IP address, IP standing for “internet protocol,” is basically like the […]

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Funny Business: When Email Marketing Humor Gets Lost In Translation

Guest Post by David Kieve  Since I am bilingual, I often catch nuances of language that others may miss. That makes finding a way with words easier and more effective. The flip side of that is that I often miss […]

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Understanding Email Security: SPF, DKIM, and DMARC

Email security has improved significantly in the past few years thanks to new authentication protocols like SPF, DKIM, and DMARC. Learn more about how these frameworks keep you and your recipients safe on the web! Don’t you hate it when […]

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4 Email Marketing Experts to Follow

Now that March has blown by, we wanted to recap some of the top email marketing experts’ best posts from the month for you. Obviously, it’s hard to pick just four that are worthy of the spotlight, but these provide […]

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