Sendinblue Blog

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Category: CRM

Blog articles on CRM strategies, benefits, and CRM software for small business.

7 CRM Software Benefits With Powerful Payoffs for Small Businesses

In this article we discuss 7 benefits that make Customer Relationship Management software one of the most critical components for building small business success. Think about the hours you spend organizing data and developing strategies. CRM software it gives you […]

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How to Set Up CRM for Small Business in 4 Easy Steps

Did you know? The Sendinblue sales and marketing toolbox is now equipped with a CRM feature! Setting up CRM software for small business has never been easier. This 4-step guide will show you exactly how to do it. CRM, or […]

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3 CRM Examples to Inspire Your CRM Strategy

Looking for some inspiration on how to improve your customer relationships? In this article we’re bringing you CRM examples from companies who use customer relationships as a driving force for sales. Your relationship with customers is one of the most […]

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8 Steps to Creating a CRM Strategy for Your Business

What is a CRM strategy? A Customer Relationship Management (CRM) strategy is a plan to grow sales and improve customer service through a combination of processes, actions, and technology, involving the sales, marketing, and customer service functions of a business. […]

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Watch: How to Build Your Relationship Marketing Strategy (Sendinblue Webinar)

Did you miss out on the latest Sendinblue webinar? Not to worry, you can catch up by watching the full video replay below. On July 23 Candela S. Baixauli, Channel Marketing Manager at Sendinblue, hosted a webinar alongside Angie Meeker, […]

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5 Ways CRM Software Boosts Customer Experience for Small Businesses

Thinking about investing in a CRM system? Want to know more about the advantages of CRM for small businesses in terms of customer experience? Here you’ll find five ways in which having CRM helps create a customer experience that’s both […]

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How to Create Emotional Connections With Your Email Marketing Contacts

When you want to connect with your email contacts, you need to write the content for your email campaign in a way that taps into their core emotions. Most people have come to understand very quickly which emails are spam […]

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What is Relationship Marketing? Definition and Best Practices

Relationship marketing definition: Relationship marketing refers to the marketing tactics and actions related to creating and maintaining a personalized relationship with prospects to guide them through the purchase process and continue to foster customer loyalty throughout the customer lifecycle. It’s […]

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Marketing Automation vs CRM: Which tool best fits your needs?

What’s the difference between Marketing Automation and CRMs? Which solution should you be using for your business? We’ve got the answers! Marketing Automation vs. CRM Marketing Automation refers to software that allows you to automate certain marketing tasks using predefined […]

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How New Businesses Can Build Customer Trust When Starting Out

As Ken McCarthy, the founding father of internet marketing once said, “trust may be the single most important word in business.” Whether or not a customer thinks you’re worthy of their trust will eventually determine whether they would decide to […]

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