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Category: Relationship Marketing

Read about the different marketing tactics and actions used to create and maintain a personalized relationship with prospects and customers.

Watch: How to Build Your Relationship Marketing Strategy (Sendinblue Webinar)

Did you miss out on the latest Sendinblue webinar? Not to worry, you can catch up by watching the full video replay below. On July 23 Candela S. Baixauli, Channel Marketing Manager at Sendinblue, hosted a webinar alongside Angie Meeker, […]

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How to Create Emotional Connections With Your Email Marketing Contacts

When you want to connect with your email contacts, you need to write the content for your email campaign in a way that taps into their core emotions. Most people have come to understand very quickly which emails are spam […]

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What is Relationship Marketing? Definition and Best Practices

Relationship marketing definition: Relationship marketing refers to the marketing tactics and actions related to creating and maintaining a personalized relationship with prospects to guide them through the purchase process and continue to foster customer loyalty throughout the customer lifecycle. It’s […]

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Marketing Automation vs CRM: Which tool best fits your needs?

What’s the difference between Marketing Automation and CRMs? Which solution should you be using for your business? We’ve got the answers! Marketing Automation vs. CRM Marketing Automation refers to software that allows you to automate certain marketing tasks using predefined […]

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How New Businesses Can Build Customer Trust When Starting Out

As Ken McCarthy, the founding father of internet marketing once said, “trust may be the single most important word in business.” Whether or not a customer thinks you’re worthy of their trust will eventually determine whether they would decide to […]

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[INFOGRAPHIC] Building a Marketing Funnel Through Email

Your #1 mission as a marketer is often feeding the marketing and sales funnel with fresh leads. And as marketing automation plays a growing role in qualifying, nurturing and converting those leads, it’s more important than ever that your prospects and customers see you as a […]

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