SendinBlue Blog

Choose a category:

Category: Digital Marketing Strategy

5 types of Content that will help your small business standing out on Facebook

Social media platforms have proved to be very helpful for promoting small businesses. Did you know that there are about 1.52 billion daily active users on Facebook? Just imagine how much attention your business can get if you learn how […]

Read the full article »

[Download] 2019 eCommerce Marketing Calendar: Plan out Your Whole Year!

Download our 2019 Ecommerce Marketing Calendar, which includes all of the important dates for the year, as well as some great advice to go with each month to make sure you don’t miss any important opportunities! When you’re busy managing […]

Read the full article »

What is relationship marketing? Definition and best practices

Definition: Relationship marketing Relationship marketing refers to the marketing tactics and actions related to creating and maintaining a personalized relationship with prospects to guide them through the purchase process and continue to foster customer loyalty throughout the customer lifecycle. It’s […]

Read the full article »

The Art of Retargeting: The Complete Guide

What is retargeting? Retargeting is a digital marketing tactic for targeting people who have visited a website or specific page (thus demonstrating a deeper level of interest in that brand or website) with a display ad campaign. Learn how to […]

Read the full article »

Small Business Landing Pages: What you need to know

Many small business owners make the mistake of thinking that their website’s homepage can also act as a landing page. Myth busted: it can’t! Your website’s homepage is simply the digital storefront that conveys how you want your brand to […]

Read the full article »

Marketing Automation vs CRM: Which tool best fits your needs?

What’s the difference between Marketing Automation and CRMs? Which solution should you be using for your business? We’ve got the answers! Marketing Automation vs. CRM Marketing Automation refers to software that allows you to automate certain marketing tasks using predefined […]

Read the full article »

How New Businesses Can Build Customer Trust When Starting Out

As Ken McCarthy, the founding father of internet marketing once said, “trust may be the single most important word in business.” Whether or not a customer thinks you’re worthy of their trust will eventually determine whether they would decide to […]

Read the full article »

8 Effective Landing Page Examples that Convert

Take a look at some of these marketing landing page examples to get inspiration on how you can improve your own! Marketing landing page examples: Signup Landing Page Event Landing Page Resource Landing Page eCommerce Landing Page eBook Landing Page […]

Read the full article »

Marketing to Millennials: 5 Best Practices to get them to a ‘Yes!’

“Tough to understand, quick to react and unrestrictedly social.” This sums up how marketers feel about Millennials — the new generation of consumers who defy every rule of marketing. Frankly, marketing per se is a tricky affair. When it comes […]

Read the full article »

Introducing the new Landing Pages feature in SendinBlue

Boost conversions and give your customers a more targeted experience with the help of custom landing pages, now available on SendinBlue! Learning more about customers in order to streamline conversion funnels is one of the most important tasks for digital […]

Read the full article »

Try our free plan and send up to 300 emails/day.

No credit card. No commitment.