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Category: Digital Marketing Strategy

Marketing Advice and Content Ideas for February

Love is in the air this month — make sure you share some of it with your customers! February is the shortest month of the year, but there’s still plenty to talk about in your marketing messages to customers. To help […]

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Marketing Advice and Content Ideas for January

January is here, which means it’s time for New Year’s resolutions (both making and breaking them 😉 ). Of course, I’m not advocating that you give up on your resolutions — particularly if those resolutions are about improving your marketing. […]

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6 Reasons Your Visitors Aren’t Converting on Mobile (And How to Fix it)

Are you struggling to figure out mobile conversion optimization? After everything you did to optimize your website for mobile, what went wrong? And what can you do to fix it? There are now more mobile devices in the world than […]

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Chatbots and Email Marketing: The Winning Combination?

Unless you’ve been living under a rock for the last few years, you’ve probably had a conversation with a chatbot — though you may not know it. Many companies have started implementing chatbots on platforms like Facebook Messenger, WhatsApp, and […]

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5 Keys to a Successful Mobile PPC Strategy

According to, there will be 6.1 billion smartphone users by 2020. That’s a huge number on its own, but it’s an even more monumental figure when compared to the 7.4 billion people who existed on this planet in 2016 […]

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5 Best Kept Secrets to Decrease Your Bounce Rate

So you’ve been consistently publishing blog posts and promoting them across social networks and in your email newsletter, but you’re still not getting more leads or sales. If you’re doing everything right, then what could be the problem? Studies show […]

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5 Simple Event Marketing Tips Guaranteed to Increase Brand Engagement

So, you’ve invested time and energy (not to mention a fair amount of money) into planning an event or sponsorship that is certain to launch your brand into the stratosphere. But, how do you ensure that you reach the right […]

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How Does the GDPR Affect Your Email Marketing?

Legal disclaimer: The author of this article is not an attorney. This article is not meant to be taken as legal advice, but rather as an overview of the GDPR from the perspective of an email marketer. If you have […]

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3 Ways Agencies Are Missing Out on Helping Clients

As an agency, clients depend on your expertise to move their business forward. This means it’s important that you find and act on every possible area of opportunity. But, this is often easier said than done. Marketing is a vast […]

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4 WordPress Plugins to Optimize Your Website for High Conversions

Have you been getting website traffic, but struggling to increase sales or create a loyal audience of repeat visitors? Many website owners are so focused on bringing in traffic that they forget about the importance of converting those visitors into […]

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