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Category: Email Marketing

Everything you could possibly need to know about email marketing best practices brought to you by the email marketing experts at Sendinblue.

5 Simple Answers to Email Preview Text FAQs

Here we’ll answer five frequently asked questions about the preview text. And in doing so, we’ll tell you everything you need to know to hit the ball out of the park with the preview text of your next email campaign. […]

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50 Holiday and Christmas Email Subject Lines for Higher Open Rates

If you’re planning holiday email campaigns right now, chances are you’re on the hunt for an email subject line that’s both attention-grabbing and festive. Sendinblue to the rescue! We’ve got 50 Christmas email subject lines to increase your open rates […]

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Small Business Email Marketing Strategy & Tips for 2020

Benefits of Small Business Email Marketing Massive ROI Improve customer retention through consistent engagement Reach new customers through your online content Build a brand through thought leadership Drive sales with a customer loyalty program Promote new products or services Learn […]

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Deliverability 101: How do Email Spam Filters Work?

What stops your email campaigns from getting delivered? What’s considered as spam? And how does an email spam filter work anyway? This article takes a deep-dive into the journey of email and the various spam filters it encounters along the […]

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Are Email Addresses Case Sensitive?

Is it a bad idea to create an email address with capital letters? This article is all about email address syntax. Learn what to expect when you create an email address with capitals, special characters, and international symbols. The reasons […]

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How to Run Giveaways Post-GDPR

Giveaways have long been hailed as a fast and effective means of gathering new email addresses. But has the GDPR put an end to this practice? The short answer: No, but you’ll have to adapt your approach. This article will […]

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50 Newsletter Ideas your Readers will Love

The best newsletter ideas give your content the power to engage readers. It’s easier than you think. Building a successful email marketing campaign counts, but your outreach is most effective when you give your subscribers email newsletters they really enjoy. […]

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How to Design an HTML Newsletter Using Photoshop, InDesign, Illustrator and Adobe XD

Thinking about designing HTML newsletters or email campaigns that will capture your audience’s attention? Excellent. You’ve made a marketing decision that’s going to bring you a lot of ROI. This post will help you get started. We’ll introduce the fundamentals of […]

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Which Email Sender Name Best Practices Fit Your Brand?

Email sender name is the single most influential factor in whether recipients will open your email. It’s your brand reputation, condensed into under 200 pixels. Yet email sender name best practices are often overlooked. This blog post helps you understand […]

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New Holiday Email Templates: Christmas, Black Friday, Cyber Monday…

It’s that time of year again! The winter holiday season is here, which means it’s time to start sending out those holiday marketing emails. To help make your life easier, we’ve got 25 new responsive holiday email templates to choose from. […]

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