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Category: Email Marketing

Why Your Business Needs to Practice Email Verification

Running an email campaign without using email verification is like playing darts in the dark. You don’t know what you’re hitting or even if you’re close to the target. Practicing good email verification gives you a fighting chance at success. […]

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What is the best font for email? The sender’s typography guide

Choosing the best font for your marketing emails requires careful consideration. You may not have realized it, but font style matters just as much as your message. Here you’ll find all the information and tips to help you select the […]

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11 Email Marketing Examples That Inspired Us

You want to design an original and impactful marketing email but you’ve no idea where to begin. It’s ok, we know how hard it can be to design an email from scratch. That’s why in this article we’re showing you […]

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What is Email Marketing and How Does it Work? Definition and Best Practices

In this beginner’s guide we will explain what email marketing is and how it works. Once you’ve finished reading it, you will have a solid grasp of the basics along with the know-how to get yourself started. What is email […]

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Email Marketing Benchmarks for 2019: How Does Your Performance Compare?

This article focuses on five key metrics for measuring your email campaign success and gives you an opportunity to compare your results to 2019 email marketing benchmarks. To maximise the impact of your email marketing, it’s important to constantly monitor […]

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7 Email Marketing Best Practices to Succeed in 2019

In this article you’ll find a comprehensive list of what we consider to be the 7 most effective email marketing best practices to implement this year. Email marketing is constantly evolving. The rise of marketing automation, the GDPR, growing consumer […]

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B2B vs B2C Email Marketing – What’s the difference?

Taking a different approach to email marketing according to whether you’re operating in a B2B or B2C business is key. Discover the best tips and best practices to tackle one or the other the right way. Emailmonday found that email […]

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How to Get Your Email Campaign Past the Spam Filters

In this article, security analyst Samuel Bocetta discusses how spam filters work and how to ensure to get your opt-in email marketing campaigns past them. Despite what you may have heard, email marketing is not dead. In fact, 93 percent […]

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What The Future Looks Like in Your Inbox – The Email Marketing Trends You Can’t Afford to Ignore

Email has held a highly debated and controversial position in the world of marketing for many years now. We’ve all heard the dramatic claims that ‘email marketing is dead’ and ‘it’s impossible to reach customers in their inbox.’ We can’t […]

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6 Steps to Finding the Right Email Marketing Service for Your Business

Any marketer looking to scale understands the importance of having the right tools in their marketing stack. According to Gartner, almost one-third of CMO budgets are now allocated to marketing technology. This growing figure shows that marketing leaders are becoming […]

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