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Category: Deliverability

Email deliverability best practices to ensure your emails land in the recipient’s inbox.

Email Blacklists: How to Check, Get Removed, and Avoid

Some emails never make it to the recipient’s inbox.  Sometimes it’s due to a hard bounce generated by an invalid email address. Other times it’s because the sender’s IP address and/or domain has been blacklisted. Are blacklists as bleak as […]

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Why Your Business Needs to Practice Email Verification

Running an email campaign without using email verification is like playing darts in the dark. You don’t know what you’re hitting or even if you’re close to the target. Practicing good email verification gives you a fighting chance at success. […]

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How to Get Your Email Campaign Past the Spam Filters

In this article, security analyst Samuel Bocetta discusses how spam filters work and how to ensure to get your opt-in email marketing campaigns past them. Despite what you may have heard, email marketing is not dead. In fact, 93 percent […]

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5 Critical Email Security Tips For SMBs

Do you want to know what the primary route is for hackers and cybercriminals to gain access to and compromise your small business’s sensitive company and customer data? That’s right, through email. So long as your small or mid-sized business […]

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11 Best Practices to Improve Email Deliverability

There’s nothing more frustrating than spending time creating an email marketing campaign, only to have 50% of your contacts fail to receive it because you ended up in their spam folder. That’s why following email deliverability best practices is so […]

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Email Sender Reputation Guide: How to monitor your IP score and avoid bad sending behavior

What is email sender reputation? Sender reputation refers to the reputation of your email sending IP address that signals to email inbox providers whether or not you’re a spammer. It’s based on factors such as the content quality, quality of […]

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How To Warm Up Your Dedicated IP Address

One of the most common points of confusion for our users is the use of sender IP addresses and the warming up requirements for dedicated sending IP addresses. An IP address, IP standing for “internet protocol,” is basically like the […]

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Understanding Email Security: SPF, DKIM, and DMARC

Email security has improved significantly in the past few years thanks to new authentication protocols like SPF, DKIM, and DMARC. Learn more about how these frameworks keep you and your recipients safe on the web! Don’t you hate it when […]

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