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Category: Email Marketing

Everything you could possibly need to know about email marketing best practices brought to you by the email marketing experts at Sendinblue.

Agencies: 6 Steps to Help Clients Create Better Emails

As an agency, it’s important to always be looking for new opportunities to add value for your clients. After all, client relationships are the lifeblood of any agency. Email marketing is one of those areas that’s ripe for agency intervention. […]

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Best Time to Send an Email: User Data Study by Industry

One of the biggest questions that many email marketers often find themselves asking is, “when is the best time to send my email campaign?” If you ask this question to three different marketers, you will probably get 3 different answers. […]

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How Does the GDPR Affect Your Email Marketing?

Legal disclaimer: The author of this article is not an attorney. This article is not meant to be taken as legal advice, but rather as an overview of the GDPR from the perspective of an email marketer. If you have […]

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How to Improve Your Top 6 Email Marketing Metrics

Crafting the best email is a subjective matter. How can someone say that his or her email campaign is better than yours? Many would say that the more revenue an email campaign generates, the better the email is. It’s a […]

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3 Questions to Ask Yourself Before Hitting ‘Send’ on Your Email Campaign

It’s easy to get wrapped up in the potential of email marketing. After all, three-quarters of companies agree that email offers “good” to “excellent” ROI according to a survey by Econsultancy. But, that doesn’t mean you should flood your customers’ […]

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21 Sentences You Should Never Use in Your Emails [Infographic]

Are your automated sales emails constantly going unanswered? What about your cold emails to influencers about pitching an article? If you’re having this problem, you’re definitely not alone. The problem is that people get TONS of emails every day. I […]

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How Spotify Uses Personalization to Win at Email Marketing

The music you like can say a lot about your personality. So, it makes sense that a music streaming company like Spotify, which has data on every user’s music preferences, would know a fair amount about its users. But, what […]

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Top Resources for Free Responsive Email Templates

Let’s face it — designing emails from scratch is no walk in the park. Luckily, the availability of free responsive email templates makes the whole process much easier. Using an HTML email template allows you to create beautiful responsive design […]

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