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Category: Email Marketing

Everything you could possibly need to know about email marketing best practices brought to you by the email marketing experts at Sendinblue.

How to Design an HTML Newsletter Using Photoshop, InDesign, Illustrator and Adobe XD

Thinking about designing HTML newsletters or email campaigns that will capture your audience’s attention? Excellent. You’ve made a marketing decision that’s going to bring you a lot of ROI. This post will help you get started. We’ll introduce the fundamentals of […]

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Which Email Sender Name Best Practices Fit Your Brand?

Email sender name is the single most influential factor in whether recipients will open your email. It’s your brand reputation, condensed into under 200 pixels. Yet email sender name best practices are often overlooked. This blog post helps you understand […]

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New Holiday Email Templates: Christmas, Black Friday, Cyber Monday…

It’s that time of year again! The winter holiday season is here, which means it’s time to start sending out those holiday marketing emails. To help make your life easier, we’ve got 25 new responsive holiday email templates to choose from. […]

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4 Key Elements of a Successful Holiday Email Marketing Strategy

It’s no secret that the holiday shopping season is huge for both ecommerce and brick-and-mortar retailers. For many retailers, 20-30% of their annual sales are generated during  the holiday season (according to the National Retail Federation). Thanks to email marketing’s […]

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Inspirational Christmas Newsletter Ideas (with Examples) to Wow Your Customers

It’s that time of year again: start preparing your Christmas newsletter to finish off the year strong! November is coming to an end, which means the Christmas decorations are coming out and you’re getting ready to grab the hot chocolate […]

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11 Black Friday Marketing Ideas to Increase Your Holiday Sales

Black Friday is just a few weeks away! But, if you haven’t started planning your Black Friday marketing strategy yet, don’t worry. We’re here to help with 11 Black Friday marketing ideas complete with tips from leading influencers in the […]

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How to Add a Newsletter Signup Form to a Facebook Page

Are you casting a wide enough net for building your email list? When focusing on email list growth, it’s key to give leads many avenues to sign up for your newsletter. For example, you can leverage your social media following […]

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8 Remarkable Black Friday Emails to Inspire Your Holiday Marketing

Thanksgiving is just a couple of weeks away, which can only mean one thing — and I’m not talking about turkey and the Macy’s parade. Thanksgiving means Black Friday (and its nerdier cousin Cyber Monday) are coming up too. So, […]

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40 Black Friday Email Subject Lines to Boost Your Open Rate

Black Friday is not the time to get fancy. Forget coy, cutesy, and subtle. Black Friday email subject lines need to be direct but still dramatic. Think the written equivalent of blinking lights and balloons. Why? You ask. Over Black […]

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Email Blacklists: How to Check, Get Removed, and Avoid

Some emails never make it to the recipient’s inbox.  Sometimes it’s due to a hard bounce generated by an invalid email address. Other times it’s because the sender’s IP address and/or domain has been blacklisted. Are blacklists as bleak as […]

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