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Category: Email Marketing

Everything you could possibly need to know about email marketing best practices brought to you by the email marketing experts at Sendinblue.

What is Email Marketing and How Does it Work? Definition and Best Practices

In this beginner’s guide we will explain what email marketing is and how it works. Once you’ve finished reading it, you will have a solid grasp of the basics along with the know-how to get yourself started. What is email […]

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Email Marketing Benchmarks for 2019: How Does Your Performance Compare?

This article focuses on five key metrics for measuring your email campaign success and gives you an opportunity to compare your results to 2019 email marketing benchmarks. To maximise the impact of your email marketing, it’s important to constantly monitor […]

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7 Email Marketing Best Practices to Succeed in 2019

In this article you’ll find a comprehensive list of what we consider to be the 7 most effective email marketing best practices to implement this year. Email marketing is constantly evolving. The rise of marketing automation, the GDPR, growing consumer […]

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B2B vs B2C Email Marketing – What’s the difference?

Taking a different approach to email marketing according to whether you’re operating in a B2B or B2C business is key. Discover the best tips and best practices to tackle one or the other the right way. Emailmonday found that email […]

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How to Get Your Email Campaign Past the Spam Filters

In this article, security analyst Samuel Bocetta discusses how spam filters work and how to ensure to get your opt-in email marketing campaigns past them. Despite what you may have heard, email marketing is not dead. In fact, 93 percent […]

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What The Future Looks Like in Your Inbox – The Email Marketing Trends You Can’t Afford to Ignore

Email has held a highly debated and controversial position in the world of marketing for many years now. We’ve all heard the dramatic claims that ‘email marketing is dead’ and ‘it’s impossible to reach customers in their inbox.’ We can’t […]

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6 Steps to Finding the Right Email Marketing Service for Your Business

Any marketer looking to scale understands the importance of having the right tools in their marketing stack. According to Gartner, almost one-third of marketing budgets are now allocated to marketing technology. This growing figure shows that marketing leaders are becoming […]

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4 Reasons Why You Need an Email Marketing Services Provider for Your SMB

It’s no secret that fast customer acquisition and revenue growth are among the leading priorities for most SMBs – but they also pose some of the greatest challenges to sustainable success. Email marketing has been proven time and time again […]

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3 Effortless Email Copywriting Techniques That Will Power-Up Your Conversions

No matter your industry or business size, email is still a proven way to engage with customers, communicate with prospects, and increase sales, however using the right content in your emails is extremely important in getting your message across and […]

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