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Category: Email Marketing

Using Segmentation in Your Email Marketing: A Comprehensive Guide

What is email list segmentation? List segmentation refers to the process of dividing an email contact list into smaller “segments” according to certain shared characteristics. This enables email marketers to create more targeted and relevant content based on the interests […]

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Attract More Contacts to Your SendinBlue Email List with Interactive Surveys from Survey Anyplace

Interactive questionnaires or email surveys can be the perfect tool for building a bigger audience and engaging with current subscribers and customers. By creating authentic, engaging, and personalized interactions with your subscribers through email surveys, quizzes, or other interactive forms, […]

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Noreply Emails: Why You Shouldn’t Use Them and How to Replace Them

What is a noreply? A noreply is an email address using the format “[email protected]” Many businesses use noreply email addresses to discourage the recipient from sending a response to their transactional emails or email marketing campaigns. Have you recently received […]

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How to Create a Bulk Email Marketing Campaign: An Unabridged Guide

How to create an email campaign: Build a list of interested contacts who have opted-in Define the goal of your email campaign Create a strategy to target the right contacts Build an email using responsive design Optimize the email campaign […]

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The Ultimate Guide to Small Business Email Marketing: Overview, Benefits, and Tips

Benefits of Small Business Email Marketing Massive ROI Improve customer retention through consistent engagement Reach new customers through your online content Build a brand through thought leadership Drive sales with a customer loyalty program Promote new products or services Learn […]

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Increase Email Open Rates Using These Subject Line Psychology Hacks

Email marketing is still one of the most effective channels for businesses with subject lines being the single most important piece of copy in your entire email. Source Yet people too frequently spend most of their attention on the body […]

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4 Actionable Tips for Better Mother’s Day Email Campaigns

Mother’s Day email marketing campaigns are a nice way to connect with your customers and drive purchases by helping them choose the perfect gift for their mothers. It’s that time of year again… The frantic scramble to find the perfect […]

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How to Maintain Brand Personality in Your Email Designs

There are billions of individuals living on this third rock from the sun. The term ‘individual’ was intentional to signify that if you arbitrarily picked a handful of people from a crowd, all of them are likely to have individual characteristics […]

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[Infographic] How to Adapt Your Email Marketing in Accordance with the GDPR

New European legislation on data privacy, known as the General Data Protection Regulation (GDPR), enters into effect in a few weeks. If you have any European customers or subscribers, this law affects you. That means you will need to make […]

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11 Best Practices to Improve Email Deliverability

There’s nothing more frustrating than spending time creating an email marketing campaign, only to have 50% of your contacts fail to receive it because you ended up in their spam folder. That’s why following email deliverability best practices is so […]

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