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Category: Email Marketing

Everything you could possibly need to know about email marketing best practices brought to you by the email marketing experts at Sendinblue.

5 Reasons Why Email Marketing for Nonprofits is an Absolute Must

Email marketing for nonprofits is one of the best tactics to get the most value from your marketing strategy without sacrificing your entire budget. Here’s why: Nonprofits are always faced with the challenge of tackling very important and complex problems […]

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Boost Engagement with these 6 Targeted Email Marketing Techniques

Implementing targeted email marketing techniques is the best way to increase reader engagement and drive sales for your business. The secret to any great email marketing campaign is subscriber engagement, however convincing recipients to interact with your emails is no […]

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5 Keys to Leveling Up Your Email Preheaders

Call it what you will – email preheader, email preview text, summary, or Johnson box – this element is an essential part of your email campaign that cannot be ignored. If you’re not already familiar with the basics of email […]

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5 Critical Email Security Tips For SMBs

Do you want to know what the primary route is for hackers and cybercriminals to gain access to and compromise your small business’s sensitive company and customer data? That’s right, through email. So long as your small or mid-sized business […]

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6 Newsletter Design Tips to Keep Your Audience Engaged

Creating an email newsletter can trip up even the most experienced digital marketers because newsletters categorically different from other types of marketing emails. Simply carrying over your promotional email marketing strategy won’t help you achieve meaningful engagement with your newsletter. […]

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12 Elements of a Successful Email Marketing Campaign

Every successful email marketing campaign has the same core elements that make it successful. Make sure you don’t forget them the next time you’re getting ready to send a marketing email! How are your email marketing campaigns doing? Could engagement […]

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Why Your Email Unsubscribe Page Needs Your Attention Right Now

Your email unsubscribe page is that one web page where you actually don’t want to score high on page views. But by implementing a couple of small changes, you can turn this dreadful corner of your website into a positive […]

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How to Optimize Your Email List Building for Engagement and Conversions

Email is universally used and a direct line to your audience that not only drives sales but is also more popular than social media and beats every other platform for conversion rate. But, none of that matters if you have […]

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