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Category: Email Marketing

[Infographic] How to Adapt Your Email Marketing in Accordance with the GDPR

New European legislation on data privacy, known as the General Data Protection Regulation (GDPR), enters into effect in a few weeks. If you have any European customers or subscribers, this law affects you. That means you will need to make […]

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11 Best Practices to Improve Email Deliverability

There’s nothing more frustrating than spending time creating an email marketing campaign, only to have 50% of your contacts fail to receive it because you ended up in their spam folder. That’s why following email deliverability best practices is so […]

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Email Marketing Goals: Where Should You Be Focusing?

How to Define Meaningful Email Marketing Goals Email marketing goals should be campaign-specific, customer-centric, and always focused on driving more engagement. The real value of email marketing is building meaningful relationships with contacts, and your goals should reflect that. Accomplish […]

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How to Write the Perfect Welcome Email

Welcome emails are one of the most important transactional emails you can send! Taking the time to create the perfect welcome email for your new customers or subscribers can pay dividends down the road. In fact, an Experian report revealed […]

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10 Email Marketing Mistakes to Avoid in 2018

Year after year email marketing continues to prove its value with a strong continued ROI. But like any other form of marketing, email must be done right to see a positive return. If your email campaigns have resulted in lackluster […]

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The 9 Best Welcome Email Examples to Engage New Users

Welcome email templates are tough to create from scratch… That’s why I pulled together a few of the best welcome email examples to get the creative juices flowing! That moment, when you reach out to someone — only to be […]

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The Email Marketing Checklist: 25 Steps for a Successful Email Campaign

Typos, forgotten links, bad images — Yikes! Make sure you avoid these common email marketing mistakes with the help of an email marketing checklist. Once you create an email campaign and hit “send,” there is no going back. If you […]

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[Infographic] Hitting the Email Sweet Spot with Millennial Consumers

Marketing to millennials is a challenge that many brands are facing nowadays. That’s why we launched a study to learn more about this key group of consumers. At SendinBlue, we recently conducted a survey of 750 US millennials to crack […]

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7 Essential Email Marketing KPIs to Evaluate the Performance of Your Campaigns

Looking to evaluate the performance of your email marketing campaigns? Establishing your email marketing KPIs is the best way to efficiently measure and compare the performance of different email campaigns. This article will go over the most important email marketing […]

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[Download] 25 Expert Email Marketing Tips for Breakout Success in 2018

Looking for fresh email marketing tips? You’ve come to the right place! SendinBlue is proud to present our first eBook: “25 Expert Tips for Breakout Email Marketing Success.” Inside, you’ll find all of the advice you need to get a […]

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