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Category: Email Marketing

[Infographic] When is the best time to send an email marketing campaign?

With all of the inbox clutter that consumers get these days, timing your marketing emails is one of the best ways to get your message across without getting lost in the noise. A couple of weeks ago, we published an […]

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10 Experts Predict Holiday Email Design Trends

Staying visible, standing out, and keeping your audience engaged is indispensable for businesses in this world of cutthroat competition. That is because the moment your customers’ attention shifts away from your brand, it becomes increasingly difficult to bring them back. […]

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4 Proven Ways to Increase Your Blog Subscribers

Is it really worth investing in an email newsletter when you can promote your blog content for free through social media? Is email actually more effective than other marketing strategies? According to Data & Marketing Association, email performs way better […]

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Agencies: 6 Steps to Help Clients Create Better Emails

As an agency, it’s important to always be looking for new opportunities to add value for your clients. After all, client relationships are the lifeblood of any agency. Email marketing is one of those areas that’s ripe for agency intervention. […]

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Best Time to Send an Email: User Data Study by Industry

One of the biggest questions that many email marketers often find themselves asking is, “when is the best time to send my email campaign?” If you ask this question to three different marketers, you will probably get 3 different answers. […]

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How Does the GDPR Affect Your Email Marketing?

Legal disclaimer: The author of this article is not an attorney. This article is not meant to be taken as legal advice, but rather as an overview of the GDPR from the perspective of an email marketer. If you have […]

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How to Improve Your Top 6 Email Marketing Metrics

Crafting the best email is a subjective matter. How can someone say that his or her email campaign is better than yours? Many would say that the more revenue an email campaign generates, the better the email is. It’s a […]

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3 Questions to Ask Yourself Before Hitting ‘Send’ on Your Email Campaign

It’s easy to get wrapped up in the potential of email marketing. After all, three-quarters of companies agree that email offers “good” to “excellent” ROI according to a survey by Econsultancy. But, that doesn’t mean you should flood your customers’ […]

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