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Category: Email Marketing

Everything you could possibly need to know about email marketing best practices brought to you by the email marketing experts at Sendinblue.

How to Create a Bulk Email Marketing Campaign: An Unabridged Guide

What is bulk email? Bulk email marketing is the sending of promotional email campaigns to a large list of contacts (customers, subscribers, leads, etc.) with the goal of driving sales, increasing customer loyalty, or communicating important information. How to create […]

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Increase Email Open Rates Using These Subject Line Psychology Hacks

Email marketing is still one of the most effective channels for businesses with subject lines being the single most important piece of copy in your entire email. Source Yet people too frequently spend most of their attention on the body […]

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4 Actionable Tips for Better Mother’s Day Email Campaigns

Mother’s Day email marketing campaigns are a nice way to connect with your customers and drive purchases by helping them choose the perfect gift for their mothers. It’s that time of year again… The frantic scramble to find the perfect […]

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How to Maintain Brand Personality in Your Email Designs

There are billions of individuals living on this third rock from the sun. The term ‘individual’ was intentional to signify that if you arbitrarily picked a handful of people from a crowd, all of them are likely to have individual characteristics […]

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4 Optin A/B Tests You Need to Do to Increase Subscribers

A/B testing your marketing optins is one of the best ways to boost subscribers. After all, A/B tests give you the chance to make data-based decisions, rather than just guessing at what makes your site visitors subscribe. The great thing is […]

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GDPR Checklist: Get ready for May 25th!

The new European Union legislation known as the General Data Protection Regulation, or GDPR, enters into effect on May 25th, 2018. That means you only have a few more weeks to prepare. Now is the time to make sure that […]

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[Infographic] How to Adapt Your Email Marketing in Accordance with the GDPR

New European legislation on data privacy, known as the General Data Protection Regulation (GDPR), enters into effect in a few weeks. If you have any European customers or subscribers, this law affects you. That means you will need to make […]

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11 Best Practices to Improve Email Deliverability

There’s nothing more frustrating than spending time creating an email marketing campaign, only to have 50% of your contacts fail to receive it because you ended up in their spam folder. That’s why following email deliverability best practices is so […]

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Email Marketing Goals: Where Should You Be Focusing?

How to Define Meaningful Email Marketing Goals Email marketing goals should be campaign-specific, customer-centric, and always focused on driving more engagement. The real value of email marketing is building meaningful relationships with contacts, and your goals should reflect that. Accomplish […]

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8 of the Best Email Newsletter Examples to Show You How It’s Done

Best Email Newsletter Examples: Away Jins Unsplash PlayStation Really Good Emails Ben Collins The Nature Conservancy National Wildlife Federation Struggling to find good email newsletter design examples to inspire you? We’ve got you covered! Creating a professional email newsletter with […]

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