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Category: Marketing Automation

Improve lead scoring by connecting Pipedrive contact lists to SendinBlue

When reading articles about best practices in marketing, lead scoring is something that often comes up. If you’re not familiar, lead scoring is a methodology used to rank prospects on how likely they are to convert to clients. Based on […]

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What is relationship marketing? Definition and best practices

Definition: Relationship marketing Relationship marketing refers to the marketing tactics and actions related to creating and maintaining a personalized relationship with prospects to guide them through the purchase process and continue to foster customer loyalty throughout the customer lifecycle. It’s […]

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6 Reasons to Start Using Marketing Automation in 2019

2019 is just about here, and it’s sure to bring even more marketing automation adoption along with it. If you’re not using automation yet, here are 6 good reasons why you might want to change your tune this year! You’ve […]

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Marketing Automation Guide: Definition, Benefits, and Examples

What is Marketing Automation? Marketing automation is software that enables marketers to automate repetitive tasks across different channels by predefining a set of rules or conditions that trigger specific actions (e.g. sending an email or adding a contact to a […]

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Marketing Automation Case Study: How Rhinov is automating prospect follow-ups with SendinBlue

With its 3D home-staging technology, Rhinov seeks to revolutionize the interior decoration sector. Discover how this French startup is using SendinBlue to boost sales! Launched in 2013, Rhinov is an online interior design firm aimed at making the interior design […]

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Marketing Automation vs CRM: Which tool best fits your needs?

What’s the difference between Marketing Automation and CRMs? Which solution should you be using for your business? We’ve got the answers! Marketing Automation vs. CRM Marketing Automation refers to software that allows you to automate certain marketing tasks using predefined […]

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5 Key Benefits of Marketing Automation

Unsure about how marketing automation can help your business? Here are a few reasons that might leave you wanting to launch your first automation workflow today! Marketing automation is a bit like Bitcoin – many people have heard of it, […]

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[Download eBook] Understanding Marketing Automation: The Complete Guide

Why do today what you could’ve automated yesterday? Download this complete guide to marketing automation and learn everything you need to know to start saving time… and money! In this eBook, find out how you can use marketing automation to: […]

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Boost eCommerce Sales: Getting Started with Abandoned Cart Emails

Abandoned carts are one of the most common pain points felt by all eCommerce businesses. The most effective method for recuperating lost revenue from these would-be sales is to follow up with an abandoned cart email. If you’re running an […]

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Top Tips for Sending Effective Birthday Emails Your Customers Will Love

Birthdays are always special…even if it means we’re getting older?…Okay, debatable. But it’s special when someone takes the time to wish us a happy one! That’s why sending a birthday email is a great tool for increasing positive thoughts and […]

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