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Category: Marketing Automation

How to Set up and Track a Simple Customer Referral Program using the SendinBlue API

Setting up a customer referral program is one of the best ways to massive organic growth. This article shows you how to create this type of program with the help of SendinBlue’s API. A couple of weeks ago, we had […]

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6 Ways Automation Can Improve Your Customer Retention Marketing

One of the hardest parts of growing your business is maintaining good relationships with your customers. But, this is essential if you want to keep them coming back to your business. Automation lets you optimize your customer retention marketing by […]

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Lead Scoring Models: How to Build an Automated Conversion Machine

What is lead scoring? Lead Scoring is the process of assigning a “score” to each one of your contacts that reflects their conversion potential and level of interest in your business. This score can be used to qualify leads for […]

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How to Install Marketing Automation on Your WordPress Site in Under 10 Minutes

Have you ever received an email from a website you visited that was tailored exactly according to your browsing behavior or interests on that site? This is usually the result of marketing automation — software that automatically performs marketing tasks […]

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How to Dramatically Reduce Your Cart Abandonment Rates with Drip Emails

Have you ever found yourself browsing through a catalog of products on an eCommerce website? Of course! We all have. Just when you think you’ve finally found what you were looking for, another “recommended product” pops up at the bottom […]

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The 9 Best Welcome Email Examples to Engage New Users

Welcome email templates are tough to create from scratch… That’s why I pulled together a few of the best welcome email examples to get the creative juices flowing! That moment, when you reach out to someone — only to be […]

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8 Strategic Marketing Automation Workflow Examples for High Conversions

Implementing an effective marketing automation strategy can save you time and improve customer relationships and conversions at enormous scale. It is easy to get wrapped up in the excitement of marketing automation technology. The software is capable of automating many […]

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4 Easy Steps to Creating a Successful Drip Campaign

Drip campaigns can be an effective and efficient way for any small business looking to send perfectly timed emails with information sent to your customers. Setting this process up will make it easier to follow up with your customers and […]

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Marketing Automation for Small Business: 7 Workflows to Save You Time and Money

Using marketing automation for small business has become much more affordable in the past few years. This software can help small business owners increase productivity and the effectiveness of their marketing campaigns with very little work upfront. We all live […]

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5 Automation Tips to Keep Your Online Store Ahead of the Holiday Rush

The holiday season is approaching, which means it’s time to plan for your online store’s busiest part of the year. Before your peak season is in full swing, take this opportunity to set up a few simple automations to help […]

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