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Category: Marketing Automation

Welcome Emails: An Integral Part of Your Marketing Automation Strategy

In email marketing, building the right strategy, targeting the right audience, and sharing the right information plays a vital role in setting the right image of your brand in people’s mind. Naturally, creating a great first impression through a welcome […]

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How Bootcamp Team Used Marketing Automation to Increase Their Conversion Rate

Bootcamp Team aims to provide an alternative way for Dutch people to get in shape by creating a nationwide network of Bootcamp trainers and practitioners. Founded in the Spring of 2011, Bootcamp Team is a Dutch fitness training membership platform […]

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3 Essential KPIs to Measure the Effectiveness of Your Marketing Automation Strategy

With marketing automation, it’s super easy to set up a workflow and just forget about it. After all, having software automate tasks so you don’t have to worry about them is the whole point of automation, right? While it may […]

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5 Ways Marketing Automation Can Boost Your Ecommerce Sales

When running an ecommerce store, it can be hard to get to know your customers. After all, how can you get to know someone if your customers only visit your store online? The problem here is that getting to know […]

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Marketing Automation Pricing Comparison Guide

Finding the right marketing automation platform isn’t easy. Most marketing automation platforms advertise themselves as generalist solutions that are easy to use regardless of your background. But, you and I both know that’s not always the case. There are dozens […]

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How to Use Marketing Automation for more than just Email

Have you heard? Marketing automation is the next big thing. If this is news to you, or you’re still wondering, “What is marketing automation?” don’t worry — you’re not alone. The technology behind marketing automation can be pretty complex. This […]

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Holiday Marketing Automation Webinar

Getting ready for the holiday marketing season? You still have time to dive into our latest webinar, co-hosted with our friends at BEHAVE. Build Your Holiday Marketing Automation Web This holiday season is going to be the most competitive one […]

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SendinBlue Automation: Public Beta Version Now Available

We are excited to announce that the public beta version of SendinBlue Automation is now available and freely accessible from your SendinBlue account! After successfully releasing the private beta of SendinBlue Automation to several hundred active users, we are pleased to share our latest marketing tool […]

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16 Stats about Marketing Automation (that Your Competition Already Knows)

In our ongoing series we’ve been discussing how ecommerce automation workflows can generate new sales and help retain existing customers. Still not sold? These powerful automation stats should change your mind! What can Marketing Automation do for your Business? The buzz […]

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