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Category: SMS & Mobile Marketing

SMS Marketing: Definition, Benefits, and Best Practices for Top Results

What is SMS marketing? SMS Marketing is sending promotional campaigns or transactional messages for marketing purposes using text messages (SMS). These messages are mostly meant to communicate time-sensitive offers, updates, and alerts to people who have consented to receive these […]

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6 Reasons Your Visitors Aren’t Converting on Mobile (And How to Fix it)

Are you struggling to figure out mobile conversion optimization? After everything you did to optimize your website for mobile, what went wrong? And what can you do to fix it? There are now more mobile devices in the world than […]

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5 Keys to a Successful Mobile PPC Strategy

According to, there will be 6.1 billion smartphone users by 2020. That’s a huge number on its own, but it’s an even more monumental figure when compared to the 7.4 billion people who existed on this planet in 2016 […]

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How to Avoid the 7 Biggest SMS Marketing Mistakes

SMS marketing has become a widely used method for reaching customers for marketing purposes. Pew Internet says that nearly 95% of adults in the US have cell phones, with over 77% of those being smartphones, more than double the portion […]

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5 Businesses that Need to Start Using SMS Marketing

SMS marketing is an acquired taste for most businesses. Due to the character limit and lack of design, many view SMS as a waste of time. But, this couldn’t be further from the truth. SMS marketing is very powerful when […]

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6 Reasons Why SMS Marketing Works

For certain businesses, SMS marketing can be very helpful in building better customer relationships and driving sales. Did you know that 67% of cell phone owners find themselves constantly checking their phone for messages, alerts, or calls — even when they […]

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The Ultimate Email Marketer’s Guide to SMS Marketing

Learn how you can enhance the reach and power of your email marketing campaigns with the help of SMS Marketing. It should come as no surprise that email is still one of the best communication and marketing tools at your […]

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