Let’s face it — designing emails from scratch is no walk in the park. Luckily, the availability of free responsive email templates makes the whole process much easier.
Using an HTML email template allows you to create beautiful responsive design emails without the frustration of writing all of the code yourself. That means you won’t have to ragequit at 3AM after failing for the 30th time to get your email HTML to render correctly.
If you needed more convincing on why HTML templates are great, here is a quote from John Thies, co-founder and CEO of email testing software company Email on Acid:
But, how do these templates work?
With SendinBlue, you have two options when it comes to creating email designs:
1. Responsive Design Email Builder
SendinBlue users have access to our library of email templates through our drag and drop responsive design tool. This makes it super easy to create well-designed emails without any technical or design experience.
All you have to do is choose a template from our library of over 50 templates. Then you can drag the elements to rearrange them or add new elements. Then, you can edit them directly in the tool without any HTML or CSS knowledge required.
2. WYSIWYG HTML Email Editor
The WYSIWYG HTML editor is for the more advanced users looking to write their own HTML, or use a downloaded template.
If you plan on using an HTML email template, then you just need to follow a few quick steps:
- Find the template you want to use
- Download the template to your computer
- Open the template in a text editor (make sure that you set the preferences to view plain text)
- Copy and paste the HTML from the text editor to the WYSIWYG editor
- Make any necessary changes to the template (swap images, change colors, etc.)
When using templates, it is very important to send a test email to make sure that the template renders correctly for both desktop and mobile. That way, you can be sure that your subscribers are not having a bad experience if they’re using a certain type of device.
You can test out these options in your SendinBlue account by downloading any one of our 5 free newsletter templates and modifying them in the email text editor, or selecting them in the SendinBlue email template gallery and making changes in the drag & drop email design tool.
So now that you know your options for designing emails, you’re probably wondering where to find some other downloadable email templates to start using for your campaigns.
To help, we have compiled a list of the top resources for free responsive email templates that will help you step up your email marketing game with a total of more than 200 templates.
Top External Resources for Free HTML Email Templates
1. Email on Acid (8 Free Email Templates)
Email on Acid is an online email testing platform that allows users to test emails and make sure that they render correctly across all email providers and devices.The platform also includes many other resources such as an email editor, spam testing, enhanced email analytics, and more.
In addition to the tools mentioned above, email on acid has several free responsive email templates that are available to users at no cost.
To download the templates, create an account and then visit their email templates section in the app. There, you can choose from 8 templates to download and use for your own email marketing campaigns.
2. Litmus (36 Free Email Templates)
Litmus is another company that offers software to test emails across all different type of devices and email providers. They also offer several additional free resources to help with your email marketing.
One of the resources offered is a community gallery of free HTML email templates that you can download for free and use in your campaigns.
The community templates cover email templates for 4 main areas:
- Product launch update email templates (6 total)
- Ecommerce email templates (7 total)
- Account management email templates (5 total)
- General marketing email templates (6 total)
You can also download the “slate” email template package. This includes 5 additional templates ranging from newsletter to ecommerce receipt.
Finally, Litmus also partnered with Stamplia to create 7 more email templates for you to choose from.
3. Sendwithus (112 Free Email Templates)
Sendwithus is an email software platform with advanced email template management.
As a resource, they offer a free email template gallery that consists of 14 different themes, with each them having anywhere from one to 9 email templates available to use.
4. ZURB (11 Free Email Templates)
NOTE: These templates are for more experienced users who better understand the CSS and HTML that makes up the templates. The CSS for these templates is included as a separate stylesheet. After downloading them, it is important that you use ZURB’s ‘inliner’ tool to convert the CSS to inline styling. Without this extra step, these emails will not render correctly.
5. 99Designs (45 Free Email Templates)
99designs is an online graphic design marketplace that works to connect businesses with freelance designers.
As part of their resources, the site offers a gallery of free email templates that you can download from their blog.
The gallery consists of 3 different themes with 3 types of email templates for each theme. Each type of template also comes in 5 different color options.
For those of you who don’t want to do the math — that’s 3 x 3 x 5 = 45 free responsive email templates for you to download!
6. Antwort (3 Free Email Templates)
The theory behind the design of these templates is that you shouldn’t sacrifice the look of your emails just to optimize for mobile. Most responsive designs just focus on adjusting the width of the message to fit the device, but Antwort adjusts the entire layout.
These emails will render as either multiple columns, or a single column with rows depending on whether the reader is using a desktop or mobile device (respectively). This eliminates the need for design compromise.
7. PixelBuddha (5 Free Email Templates)
PixelBuddha is an online community dedicated to providing free and premium design resources all in one place.
In addition to the website templates and other graphic design assets available, the site also has 5 email templates in their ‘freebies’ section that you can download.
8. SendinBlue (50+ email templates)
Don’t forget about us! Once you create a SendinBlue account, you have access to over 50 more responsive email templates (including templates specifically designed for B2B marketers) that are guaranteed to look great!
When creating a campaign, you will be able to select our drag-and-drop email design tool. This allows you to select from our premade templates and easily edit any element you want without having to deal with any HTML or CSS.
In addition to our HTML email template library, we also have preformatted blocks that you can drag and drop to create your own template that conveys exactly what you want in your emails. The only real limit is your imagination! (OK, that sounded a bit corny — but it’s true!)
Now that you have all the resources you need, it’s time to stop underwhelming your subscribers with boring emails. Whether you’re using downloaded email templates or a drag-and-drop design tool, you’re ready to start sending beautifully-designed emails that convert!
After creating the design that you want to use — whether using a template or creating your own email — don’t forget to use email list segmentation and personalization tactics in your message content to achieve the maximum amount of engagement. And, if you’re creating a newsletter, be sure to think of the user’s needs first!
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Inbound Marketing Manager @SendinBlue. I love helping SMBs and eCommerce businesses reach a larger audience by writing on digital marketing best practices and advanced techniques. In my free time, you can probably find me skateboarding or tinkering in an overly-complex spreadsheet. 😉