New European legislation on data privacy, known as the General Data Protection Regulation (GDPR), enters into effect in a few weeks.
If you have any European customers or subscribers, this law affects you. That means you will need to make sure your lead generation and email marketing practices are compliant to avoid being penalized. To help you get started, SendinBlue is proposing some best practices for your opt-in strategy that will help you avoid this and keep your contacts happy.
May 25, 2018 is the date to remember. This is when the GDPR goes into effect in Europe, which means you don’t have a whole lot of time to get ready.
We recommend that you start updating your signup forms, optins, and data collection practices to conform with the new requirements of this law as soon as possible.
To help streamline that process, we put together an infographic with some suggestions on how you can do this. In it, you will find:
- The primary differences from the current requirements regarding personal data
- Examples of best practices and common mistakes when creating opt-in forms for your site
Inbound Marketing Manager @SendinBlue. I love helping SMBs and eCommerce businesses reach a larger audience by writing on digital marketing best practices and advanced techniques. In my free time, you can probably find me skateboarding or tinkering in an overly-complex spreadsheet. 😉