“Hot July brings cooling showers, apricots and gillyflowers.”
Resist the temptation to neglect your marketing as you pull out the grill for your 4th of July celebrations. Although summer may be slow for your business, you can use this time to try out new things. Focus on your customer relationships and build new processes of communication as you recalibrate for the second half of the year. As we do every month, here are some tips to get you started in the right direction!
Important Dates and Events for July
US Independence Day: July 4
Try to find time to tear yourself away from all the BBQ and beer that you’ll be enjoying as you watch the fireworks to think about ways you can show off your patriotism in your marketing campaigns. This could be as simple as changing the colors of your next email to red, white, and blue, or offering up a special holiday promotion. It’s up to you to decide what will resonate well with your audience!
International Friendship Day: July 5
Help your customers celebrate this little-known holiday by giving them small gift ideas that they can enjoy with their friends. Or you can launch a social media campaign to encourage more engagement with your brand around the topic of friendship!
World Emoji Day: July 17
Ahh yes… Emoji Day! Take the time to incorporate some unique emojis in your next email campaign to show off your brand personality for the occasion.
Marketing Advice for July
Seasonal Sale: Clear out your winter and spring inventory!
Have leftover inventory that you need to get rid of? Try launching a summer sale for these items, offering a steep discount for customers looking to buy last year’s styles for next winter and spring.
Use your next newsletter to promote the sale to your subscribers for even more engagement! Try one of our new email newsletter templates to get you started.
Focus on creating more engaging content
It can be hard to hold the attention of your customers through the summer months and into the fall. Focus your time on optimizing your content for more meaningful engagement so you can be sure that you’re ready once the fall rush comes around in September and October.
Stay strong with your marketing, even if you take some summer vacation!
We never discourage taking a vacation here at Sendinblue — but just because you go on vacation, doesn’t mean your marketing has to leave the office as well. July is an important time to recharge with new ideas and processes around your marketing communication, so don’t let it pass you by!
If you want to plan ahead, check out our ecommerce marketing calendar for 2018.
Product Marketing Manager @Sendinblue. I love helping SMBs and eCommerce businesses reach a larger audience by writing on digital marketing best practices and advanced techniques. In my free time, you can probably find me skateboarding or tinkering in an overly-complex spreadsheet. 😉