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Using Segmentation in Your Email Marketing: A Comprehensive Guide

What is email list segmentation? List segmentation refers to the process of dividing an email contact list into smaller “segments” according to certain shared characteristics. This enables email marketers to create more targeted and relevant content based on the interests […]

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5 Email Retargeting Best Practices (And how to Implement them)

What is email retargeting? Email retargeting (or remarketing) is a strategy commonly used by eCommerce and SaaS websites to target email contacts or returning customers who don’t convert via offsite advertising, onsite CTAs, and email marketing to reduce bounce rates, […]

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How to Set up and Track a Simple Customer Referral Program using the Sendinblue API

Setting up a customer referral program is one of the best ways to massive organic growth. This article shows you how to create this type of program with the help of Sendinblue’s API. A couple of weeks ago, we had […]

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Attract More Contacts to Your Sendinblue Email List with Interactive Surveys from Survey Anyplace

Interactive questionnaires or email surveys can be the perfect tool for building a bigger audience and engaging with current subscribers and customers. By creating authentic, engaging, and personalized interactions with your subscribers through email surveys, quizzes, or other interactive forms, […]

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April Changelog: What’s new in Sendinblue?

New features, improvements, and bug fixes — Find out all the changes we made in Sendinblue in April 2018! With Spring in full swing, Sendinblue has several new changes and improvements coming into bloom. Learn more about all the hard […]

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Noreply Emails: Why You Shouldn’t Use Them and How to Replace Them

What is a noreply? A noreply is an email address using the format “noreply@company.com.” Many businesses use noreply email addresses to discourage the recipient from sending a response to their transactional emails or email marketing campaigns. Have you recently received […]

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Our Story: What Sendinblue Is Doing to Comply with the GDPR

GDPR. These four letters, now all too familiar in the business world, have become a major hot-button issue for companies handling the personal data of European citizens. Let’s take a look back to see everything your favorite digital marketing platform […]

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How to Create a Bulk Email Marketing Campaign: An Unabridged Guide

What is bulk email? Bulk email marketing is the sending of promotional email campaigns to a large list of contacts (customers, subscribers, leads, etc.) with the goal of driving sales, increasing customer loyalty, or communicating important information. How to create […]

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Marketing Advice and Content Ideas for May

“May: the lilacs are in bloom. Forget yourself.” While May is a great month to start enjoying the nice weather and lose yourself in the positive energy and longer days of late spring and early summer, you still shouldn’t forget […]

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Small Business Email Marketing: Overview, Benefits, and Tips

Benefits of Small Business Email Marketing Massive ROI Improve customer retention through consistent engagement Reach new customers through your online content Build a brand through thought leadership Drive sales with a customer loyalty program Promote new products or services Learn […]

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