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SendinBlue acquires Newsletter2Go to build the digital marketing leader in Europe

SendinBlue acquires its competitor Newsletter2go, the leading email marketing provider in the German market. The coming together of these two companies will allow them to build the European leader in digital marketing with a strong focus on respecting user data […]

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Email Marketing in 2019: 6 Trends You Need to Watch

Stay on top of the email marketing trends for 2019 so you can beat out your competitors and keep a successful email marketing strategy in the new year! In the lucrative list of top marketing channels, email marketing rarely misses […]

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Email Subject Lines: 8 Tips to Captivate Your Audience in the Inbox

Email subject lines are the most decisive factor in determining whether or not a recipient will open your email. Here are 8 tips to help you stand out from the crowd and boost your email open rates! People are constantly […]

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[Download] 2019 eCommerce Marketing Calendar: Plan out Your Whole Year!

Download our 2019 Ecommerce Marketing Calendar, which includes all of the important dates for the year, as well as some great advice to go with each month to make sure you don’t miss any important opportunities! When you’re busy managing […]

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Improve lead scoring by connecting Pipedrive contact lists to SendinBlue

When reading articles about best practices in marketing, lead scoring is something that often comes up. If you’re not familiar, lead scoring is a methodology used to rank prospects on how likely they are to convert to clients. Based on […]

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4 Crucial Tips for Writing Polished Email Marketing Copy

Marketing experts have come up with hundreds of different ways to reach out to customers, allowing you to grow your audience and promote your business. And you don’t have to be a marketing expert in order to understand the basic […]

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How to Create Emotional Connections With Your Email Marketing Contacts

When you want to connect with your email contacts, you need to write the content for your email campaign in a way that taps into their core emotions. Most people have come to understand very quickly which emails are spam […]

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How Using a GIF in Email Marketing Campaigns Can Boost Engagement

It’s becoming more and more common for marketers to use animated GIFs in their email marketing campaigns and newsletters to create more engaging content. Marketers are always looking for new ways to create a connection with their customers and target […]

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What is relationship marketing? Definition and best practices

Definition: Relationship marketing Relationship marketing refers to the marketing tactics and actions related to creating and maintaining a personalized relationship with prospects to guide them through the purchase process and continue to foster customer loyalty throughout the customer lifecycle. It’s […]

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