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Improve lead scoring by connecting Pipedrive contact lists to SendinBlue

When reading articles about best practices in marketing, lead scoring is something that often comes up. If you’re not familiar, lead scoring is a methodology used to rank prospects on how likely they are to convert to clients. Based on […]

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4 Crucial Tips for Writing Polished Email Marketing Copy

Marketing experts have come up with hundreds of different ways to reach out to customers, allowing you to grow your audience and promote your business. And you don’t have to be a marketing expert in order to understand the basic […]

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How to Create Emotional Connections With Your Email Marketing Contacts

When you want to connect with your email contacts, you need to write the content for your email campaign in a way that taps into their core emotions. Most people have come to understand very quickly which emails are spam […]

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How Using a GIF in Email Marketing Campaigns Can Boost Engagement

It’s becoming more and more common for marketers to use animated GIFs in their email marketing campaigns and newsletters to create more engaging content. Marketers are always looking for new ways to create a connection with their customers and target […]

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What is relationship marketing? Definition and best practices

Definition: Relationship marketing Relationship marketing refers to the marketing tactics and actions related to creating and maintaining a personalized relationship with prospects to guide them through the purchase process and continue to foster customer loyalty throughout the customer lifecycle. It’s […]

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6 Reasons to Start Using Marketing Automation in 2019

2019 is just about here, and it’s sure to bring even more marketing automation adoption along with it. If you’re not using automation yet, here are 6 good reasons why you might want to change your tune this year! You’ve […]

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December 2018 Changelog: What’s new in SendinBlue

New features, improvements, and bug fixes — Find out all the changes we made in SendinBlue in December 2018! Since we haven’t communicated much on the latest developments in our platform in a while (I know you were probably wondering […]

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Marketing Automation Guide: Definition, Benefits, and Examples

What is Marketing Automation? Marketing automation is software that enables marketers to automate repetitive tasks across different channels by predefining a set of rules or conditions that trigger specific actions (e.g. sending an email or adding a contact to a […]

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The Beginner’s Guide To Email Localization

Email localization is all about making your email content more relevant for your target audience… but it goes much further than just translating the content. While the mere idea of running email marketing campaigns in international countries may seem like […]

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Inspirational Christmas Newsletter Ideas (with Examples) to Wow Your Customers

It’s that time of year again: start preparing your Christmas newsletter to finish off the year strong! November is coming to an end, which means the Christmas decorations are coming out and you’re getting ready to grab the hot chocolate […]

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