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6 Reasons to Start Using Marketing Automation in 2019

2019 is just about here, and it’s sure to bring even more marketing automation adoption along with it. If you’re not using automation yet, here are 6 good reasons why you might want to change your tune this year! You’ve […]

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December 2018 Changelog: What’s new in SendinBlue

New features, improvements, and bug fixes — Find out all the changes we made in SendinBlue in December 2018! Since we haven’t communicated much on the latest developments in our platform in a while (I know you were probably wondering […]

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Marketing Automation Guide: Definition, Benefits, and Examples

What is Marketing Automation? Marketing automation is software that enables marketers to automate repetitive tasks across different channels by predefining a set of rules or conditions that trigger specific actions (e.g. sending an email or adding a contact to a […]

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The Beginner’s Guide To Email Localization

Email localization is all about making your email content more relevant for your target audience… but it goes much further than just translating the content. While the mere idea of running email marketing campaigns in international countries may seem like […]

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Inspirational Christmas Newsletter Ideas (with Examples) to Wow Your Customers

It’s that time of year again: start preparing your Christmas newsletter to finish off the year strong! November is coming to an end, which means the Christmas decorations are coming out and you’re getting ready to grab the hot chocolate […]

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The Art of Retargeting: The Complete Guide

What is retargeting? Retargeting is a digital marketing tactic for targeting people who have visited a website or specific page (thus demonstrating a deeper level of interest in that brand or website) with a display ad campaign. Learn how to […]

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How to Create a Great Email Newsletter from Start to Finish

What is an email newsletter? An email newsletter is a marketing email that is regularly sent (weekly, monthly, quarterly) to a list of subscribers who have signed up. The content is usually designed to highlight news about a business’s latest […]

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How A/B Testing Your Email Subject Line Can Boost Your Open Rates

Email subject line A/B testing is a feature in SendinBlue that can help you drastically improve your email open rates and learn more about what works with your email audience to optimize future email campaigns. Marketers like to make a […]

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