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What is Double Opt-in and Why Should You Be Using it in 2018?

Using a double opt-in subscription system can improve your email deliverability and the quality of your contact list for better overall email marketing. In email marketing, there exists an eternal debate to decide which is better: single and double opt-in. […]

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Pre-Launch Checklist: How to Start an Online Photography Business

Checklist: How to start an online photography business Plan out Your Website Design Check for Speed (Especially on Mobile) Create an Intuitive Navigation Get Your Analytics in Order Audit Your Content Optimize Your Website Security Make Sure Photos Are Optimized […]

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4 Father’s Day Email Tips to Win the Hearts of Your Customers

With just under two weeks left, it’s a good time to start sending out your Father’s Day email campaigns to showcase your best products for gift shopping. Arriving just one month after Mother’s Day, Father’s Day offers another great opportunity […]

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5 Email Call to Action Best Practices to Jumpstart Your Email Conversions (with Examples!)

Following call-to-action best practices in your email marketing and newsletters will help you generate more engagement and sales in your marketing campaigns. When you’re creating an email campaign, designing a transactional email for your eCommerce store, or setting up a […]

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Using Segmentation in Your Email Marketing: A Comprehensive Guide

What is email list segmentation? List segmentation refers to the process of dividing an email contact list into smaller “segments” according to certain shared characteristics. This enables email marketers to create more targeted and relevant content based on the interests […]

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5 Email Retargeting Best Practices (And how to Implement them)

What is email retargeting? Email retargeting (or remarketing) is a strategy commonly used by eCommerce and SaaS websites to target email contacts or returning customers who don’t convert via offsite advertising, onsite CTAs, and email marketing to reduce bounce rates, […]

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How to Set up and Track a Simple Customer Referral Program using the SendinBlue API

Setting up a customer referral program is one of the best ways to massive organic growth. This article shows you how to create this type of program with the help of SendinBlue’s API. A couple of weeks ago, we had […]

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Attract More Contacts to Your SendinBlue Email List with Interactive Surveys from Survey Anyplace

Interactive questionnaires or email surveys can be the perfect tool for building a bigger audience and engaging with current subscribers and customers. By creating authentic, engaging, and personalized interactions with your subscribers through email surveys, quizzes, or other interactive forms, […]

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April Changelog: What’s new in SendinBlue?

New features, improvements, and bug fixes — Find out all the changes we made in SendinBlue in April 2018! With Spring in full swing, SendinBlue has several new changes and improvements coming into bloom. Learn more about all the hard […]

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Noreply Emails: Why You Shouldn’t Use Them and How to Replace Them

What is a noreply? A noreply is an email address using the format “[email protected]” Many businesses use noreply email addresses to discourage the recipient from sending a response to their transactional emails or email marketing campaigns. Have you recently received […]

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