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6 Ways Automation Can Improve Your Customer Retention Marketing

One of the hardest parts of growing your business is maintaining good relationships with your customers. But, this is essential if you want to keep them coming back to your business. Automation lets you optimize your customer retention marketing by […]

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Lead Scoring Models: How to Build an Automated Conversion Machine

What is lead scoring? Lead Scoring is the process of assigning a “score” to each one of your contacts that reflects their conversion potential and level of interest in your business. This score can be used to qualify leads for […]

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How to Maintain Brand Personality in Your Email Designs

There are billions of individuals living on this third rock from the sun. The term ‘individual’ was intentional to signify that if you arbitrarily picked a handful of people from a crowd, all of them are likely to have individual characteristics […]

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4 Optin A/B Tests You Need to Do to Increase Subscribers

A/B testing your marketing optins is one of the best ways to boost subscribers. After all, A/B tests give you the chance to make data-based decisions, rather than just guessing at what makes your site visitors subscribe. The great thing is […]

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March Changelog: What’s new in SendinBlue?

New features, improvements, and bug fixes — Find out all the changes we made in SendinBlue in March 2018. Last month, the product team launched a new interface design for the platform as part of our continued dedication to making […]

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Marketing Advice and Content Ideas for April

April showers bring forth May flowers. 🌻 The month of April is denoted by blooming flowers, chirping birds, and the sun re-emerging from its long winter sleep (though I think we’re still waiting for the sun here in Seattle 😉 ). […]

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GDPR Checklist: Get ready for May 25th!

The new European Union legislation known as the General Data Protection Regulation, or GDPR, enters into effect on May 25th, 2018. That means you only have a few more weeks to prepare. Now is the time to make sure that […]

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[Infographic] How to Adapt Your Email Marketing in Accordance with the GDPR

New European legislation on data privacy, known as the General Data Protection Regulation (GDPR), enters into effect in a few weeks. If you have any European customers or subscribers, this law affects you. That means you will need to make […]

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11 Best Practices to Improve Email Deliverability

There’s nothing more frustrating than spending time creating an email marketing campaign, only to have 50% of your contacts fail to receive it because you ended up in their spam folder. That’s why following email deliverability best practices is so […]

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How to Install Marketing Automation on Your WordPress Site in Under 10 Minutes

Have you ever received an email from a website you visited that was tailored exactly according to your browsing behavior or interests on that site? This is usually the result of marketing automation — software that automatically performs marketing tasks […]

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