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Marketing Advice and Content Ideas for May

“May: the lilacs are in bloom. Forget yourself.” While May is a great month to start enjoying the nice weather and lose yourself in the positive energy and longer days of late spring and early summer, you still shouldn’t forget […]

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The Ultimate Guide to Small Business Email Marketing: Overview, Benefits, and Tips

Benefits of Small Business Email Marketing Massive ROI Improve customer retention through consistent engagement Reach new customers through your online content Build a brand through thought leadership Drive sales with a customer loyalty program Promote new products or services Learn […]

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Increase Email Open Rates Using These Subject Line Psychology Hacks

Email marketing is still one of the most effective channels for businesses with subject lines being the single most important piece of copy in your entire email. Source Yet people too frequently spend most of their attention on the body […]

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4 Actionable Tips for Better Mother’s Day Email Campaigns

Mother’s Day email marketing campaigns are a nice way to connect with your customers and drive purchases by helping them choose the perfect gift for their mothers. It’s that time of year again
 The frantic scramble to find the perfect […]

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6 Ways Automation Can Improve Your Customer Retention Marketing

One of the hardest parts of growing your business is maintaining good relationships with your customers. But, this is essential if you want to keep them coming back to your business. Automation lets you optimize your customer retention marketing by […]

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Lead Scoring Models: How to Build an Automated Conversion Machine

What is lead scoring? Lead Scoring is the process of assigning a “score” to each one of your contacts that reflects their conversion potential and level of interest in your business. This score can be used to qualify leads for […]

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How to Maintain Brand Personality in Your Email Designs

There are billions of individuals living on this third rock from the sun. The term ‘individual’ was intentional to signify that if you arbitrarily picked a handful of people from a crowd, all of them are likely to have individual characteristics […]

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4 Optin A/B Tests You Need to Do to Increase Subscribers

A/B testing your marketing optins is one of the best ways to boost subscribers. After all, A/B tests give you the chance to make data-based decisions, rather than just guessing at what makes your site visitors subscribe. The great thing is […]

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March Changelog: What’s new in Sendinblue?

New features, improvements, and bug fixes — Find out all the changes we made in Sendinblue in March 2018. Last month, the product team launched a new interface design for the platform as part of our continued dedication to making […]

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Marketing Advice and Content Ideas for April

April showers bring forth May flowers.Â đŸŒ» The month of April is denoted by blooming flowers, chirping birds, and the sun re-emerging from its long winter sleep (though I think we’re still waiting for the sun here in Seattle 😉 ). […]

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