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Tag: deliverability

How to Get Your Email Campaign Past the Spam Filters

In this article, security analyst Samuel Bocetta discusses how spam filters work and how to ensure to get your opt-in email marketing campaigns past them. Despite what you may have heard, email marketing is not dead. In fact, 93 percent […]

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11 Best Practices to Improve Email Deliverability

There’s nothing more frustrating than spending time creating an email marketing campaign, only to have 50% of your contacts fail to receive it because you ended up in their spam folder. That’s why following email deliverability best practices is so […]

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Email Sender Reputation Guide: How to monitor your IP score and avoid bad sending behavior

What is email sender reputation? Sender reputation refers to the reputation of your email sending IP address that signals to email inbox providers whether or not you’re a spammer. It’s based on factors such as the content quality, quality of […]

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Trustworthy Sending: Email Marketing Happiness in 5 Steps

The one question we get over and over is “How can I be a trustworthy sender?” There’s a lot to take into account when planning out how to send an email campaign and it can be easy to forget important […]

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