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Tag: Email Deliverability

11 Best Practices to Improve Email Deliverability

There’s nothing more frustrating than spending time creating an email marketing campaign, only to have 50% of your contacts fail to receive it because you ended up in their spam folder. That’s why following email deliverability best practices is so […]

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Trustworthy Sending: How to Use a Dedicated IP

There’s a lot that goes into achieving optimal email deliverability. Sure, everyone knows that the content and the mechanics of your emails are important, but did you know that the framework behind your emails is just as critical? Emails are […]

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Understanding Email Security: SPF, DKIM, and DMARC

Email security has improved significantly in the past few years thanks to new authentication protocols like SPF, DKIM, and DMARC. Learn more about how these frameworks keep you and your recipients safe on the web! Don’t you hate it when […]

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Do You Test Before Sending?

While the majority of testing done on newsletters and other email marketing campaigns is focused on readability in HTML and CCS, that’s not the only important factor worth double-checking prior to sending out an email. Deliverability, linking, and hardworking content […]

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3 Ways to Cut the Cost of Email Campaigns

We love helping companies save money. Email campaigns can get expensive so here are some tips guaranteed to generate savings you can take to the bank. 1) Use Free Tools to Make Better Graphics Graphics grab attention and can make […]

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