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Tag: email list management

Using Segmentation in Your Email Marketing: A Comprehensive Guide

What is email list segmentation? List segmentation refers to the process of dividing an email contact list into smaller “segments” according to certain shared characteristics. This enables email marketers to create more targeted and relevant content based on the interests […]

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5 Effective Tactics for Cleaning Email Lists

What is email list cleaning? Email list cleaning is the process of regularly updating your email contact list by purging outdated contacts and being responsive to recipient preferences. The result is a clean email list that yields more effective interactions […]

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How to Use Marketing Automation for more than just Email

Have you heard? Marketing automation is the next big thing. If this is news to you, or you’re still wondering, “What is marketing automation?” don’t worry — you’re not alone. The technology behind marketing automation can be pretty complex. This […]

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