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Tag: email marketing best practices

Boost Engagement with these 6 Targeted Email Marketing Techniques

Implementing targeted email marketing techniques is the best way to increase reader engagement and drive sales for your business. The secret to any great email marketing campaign is subscriber engagement, however convincing recipients to interact with your emails is no […]

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Noreply Emails: Why You Shouldn’t Use Them and How to Replace Them

What is a noreply? A noreply is an email address using the format “[email protected]” Many businesses use noreply email addresses to discourage the recipient from sending a response to their transactional emails or email marketing campaigns. Have you recently received […]

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How to Create a Bulk Email Marketing Campaign: An Unabridged Guide

How to create an email campaign: Build a list of interested contacts who have opted-in Define the goal of your email campaign Create a strategy to target the right contacts Build an email using responsive design Optimize the email campaign […]

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The 9 Best Welcome Email Examples to Engage New Users

Welcome email templates are tough to create from scratch… That’s why I pulled together a few of the best welcome email examples to get the creative juices flowing! That moment, when you reach out to someone — only to be […]

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The Email Marketing Checklist: 25 Steps for a Successful Email Campaign

Typos, forgotten links, bad images — Yikes! Make sure you avoid these common email marketing mistakes with the help of an email marketing checklist. Once you create an email campaign and hit “send,” there is no going back. If you […]

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Emojis in Email: Make Sure You Do It Right

According to recent numbers, 92% of the connected world uses emojis in email, text messages, and other digital communications. In the past couple of years, emojis have evolved from simple happy and sad faces to include just about every emotion, […]

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21 Sentences You Should Never Use in Your Emails [Infographic]

Are your automated sales emails constantly going unanswered? What about your cold emails to influencers about pitching an article? If you’re having this problem, you’re definitely not alone. The problem is that people get TONS of emails every day. I […]

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How Spotify Uses Personalization to Win at Email Marketing

The music you like can say a lot about your personality. So, it makes sense that a music streaming company like Spotify, which has data on every user’s music preferences, would know a fair amount about its users. But, what […]

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