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Tag: email marketing optimization

Email Marketing Goals: Where Should You Be Focusing?

How to Define Meaningful Email Marketing Goals Email marketing goals should be campaign-specific, customer-centric, and always focused on driving more engagement. The real value of email marketing is building meaningful relationships with contacts, and your goals should reflect that. Accomplish […]

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Using Data to Define the “Who, What, When” of your Email Marketing

Imagine if you could read your customers’ minds to give them a tailored experience that offers everything they want from your business. If you’ve been operating for any length of time, you likely know your customers’ likes and dislikes, and […]

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