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Tag: email segmentation

Using Segmentation in Your Email Marketing: A Comprehensive Guide

What is email list segmentation? List segmentation refers to the process of dividing an email contact list into smaller “segments” according to certain shared characteristics. This enables email marketers to create more targeted and relevant content based on the interests […]

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7 Simple Tips to Make Sure Your Email Contact List Stays Clean

After building your email contact list, the work doesn’t stop there. To maintain good engagement rates and deliverability, you have to make sure you have a clean email list at all times.  Do you have a clean email list? The […]

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Using Data to Define the “Who, What, When” of your Email Marketing

Imagine if you could read your customers’ minds to give them a tailored experience that offers everything they want from your business. If you’ve been operating for any length of time, you likely know your customers’ likes and dislikes, and […]

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Segment Your Email Lists Now to Reach Holiday Shoppers

Hopefully the air around you is turning crisp and the leaves are falling! The most wonderful time of year is approaching, and I’m here to help you prepare for humongous holiday happiness! Now is the perfect time to organize and segment […]

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Email Marketing Round-Up: May’s Top Reads

Memorial Day has come and gone and kids are headed into summer break now, which means you’ve probably already eaten more grilled meat (or meat alternatives) than you can even count! While you’re in a food coma, why not sit […]

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