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Tag: lead scoring

Lead Scoring Models: How to Build an Automated Conversion Machine

What is lead scoring? Lead Scoring is the process of assigning a “score” to each one of your contacts that reflects their conversion potential and level of interest in your business. This score can be used to qualify leads for […]

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How to Use Marketing Automation for more than just Email

Have you heard? Marketing automation is the next big thing. If this is news to you, or you’re still wondering, “What is marketing automation?” don’t worry — you’re not alone. The technology behind marketing automation can be pretty complex. This […]

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