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Tag: Marketing Automation

4 Key Elements of a Successful Holiday Email Marketing Strategy

It’s no secret that the holiday shopping season is huge for both ecommerce and brick-and-mortar retailers. For many retailers, 20-30% of their annual sales are generated during  the holiday season (according to the National Retail Federation). Thanks to email marketing’s […]

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What is an Email Autoresponder and How to Set One Up

What is an email autoresponder? An email autoresponder is a form of marketing automation software that automatically sends an already prepared email to contacts on your mailing list. The sending of the email is triggered when contacts fulfill certain predefined […]

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Watch: How to Build Your Relationship Marketing Strategy (Sendinblue Webinar)

Did you miss out on the latest Sendinblue webinar? Not to worry, you can catch up by watching the full video replay below. On July 23 Candela S. Baixauli, Channel Marketing Manager at Sendinblue, hosted a webinar alongside Angie Meeker, […]

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6 Reasons to Start Using Marketing Automation in 2019

2019 is just about here, and it’s sure to bring even more marketing automation adoption along with it. If you’re not using automation yet, here are 6 good reasons why you might want to change your tune this year! You’ve […]

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Marketing Automation Guide: Definition, Benefits, and Examples

What is Marketing Automation? Marketing automation is software that enables marketers to automate repetitive tasks across different channels by predefining a set of rules or conditions that trigger specific actions (e.g. sending an email or adding a contact to a […]

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Marketing Automation vs CRM: Which tool best fits your needs?

What’s the difference between Marketing Automation and CRMs? Which solution should you be using for your business? We’ve got the answers! Marketing Automation vs. CRM Marketing Automation refers to software that allows you to automate certain marketing tasks using predefined […]

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8 Strategic Marketing Automation Workflow Examples for High Conversions

Implementing an effective marketing automation strategy can save you time and improve customer relationships and conversions at enormous scale. It is easy to get wrapped up in the excitement of marketing automation technology. The software is capable of automating many […]

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Marketing Automation for Small Business: 7 Workflows to Save You Time and Money

Using marketing automation for small business has become much more affordable in the past few years. This software can help small business owners increase productivity and the effectiveness of their marketing campaigns with very little work upfront. We all live […]

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How Bootcamp Team Used Marketing Automation to Increase Their Conversion Rate

Bootcamp Team aims to provide an alternative way for Dutch people to get in shape by creating a nationwide network of Bootcamp trainers and practitioners. Founded in the Spring of 2011, Bootcamp Team is a Dutch fitness training membership platform […]

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3 Essential KPIs to Measure the Effectiveness of Your Marketing Automation Strategy

With marketing automation, it’s super easy to set up a workflow and just forget about it. After all, having software automate tasks so you don’t have to worry about them is the whole point of automation, right? While it may […]

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